Sponsor (Oct-Dec 1960)

INTRODUCING THE NEW UYNI-EISr HOTEL 39th St., East of Lexington Ave. NEW YORK Salon-size rooms • Terraces • New appointments, newly decorated • New 21" color TV • FM radio • New controlled air conditioning • New extension phones in bathroom • New private cocktail bar • Choice East Side, midtown area • A new concept of service. Prompt, pleasant, unobtrusive. Robert Sarason, General Manager ORegon 9-3900 cisco. whose locally produced currentevents show, The Face of the City, attracted the sponsorship of Schlage Lock (JWT). Other recent KPIX puhlic service shows and sponsors: Open Heart Surgery. CIBA Pharmaceutical: American Forum. Wells Fargo Bank: the presidential election coverage, Gallo \\ Lnea and Serta Mattress. Public Service in action: WSB, Atlanta, conducted its second annual radio/tv news hroadcasting conference for North Georgia high school newspaper editors and their faculty advisors. 10 November . . . WTTGTV, Washington. D. C.. enlisted the aid of local business leaders in appealing, via taped announcements, for community service support of civic projects . . . KSFO, San Francisco, repeated its successful Under Glass performance of last year to raise funds for the Lnited Bav Area Cru sade. Studio equipment, turntables. wire services, records, etc., were moved to the sports window of a local department store for the event . . WBBM-TV, Chicago, began. last week, a 31-week high school invita HARVARbTXAWRrTECH? NO, THIS IS "KNOE-LAND" (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise S 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 79.1% SHARE OF AUDIENCE According to March 1960 ARB we average 79.1% share of audience from 9 a.m. to midnight, 7 days a week. KNOE-TV Channel 8 Monroe, Louisiana Photo: Louisiana Tech at Ruston, Louisiana CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. tional debate tournament, in con ■ junction with Northwestern Universit\"s debate program. Thirty-two high schools are competing. More public service action : KOIL, Omaha, aired a solemn and thoughtprovoking editorial concerning a fatal accident involving six area youngsters. The editorial strongly advised parents to look into the driving "games" plaved bv the vouthful citizens . . . WRC-TV, Washington. D. C. telecast a special program, Condemned to Move, bringing to light the mixed emotions shown b\ displaced residents of the city's former slum areas . . . WCKT. Miami, readving a documentary. Florida's Future, dealing with sit-in demonstrations in South Florida . . . WSOC Radio. Charlotte. N. C. began a series of audience participation programs entitled Party Line, to help clear un questionable problems on civic affairs. Ideas at work: • WLEE, Richmond, Va.. cashed in on Halloween night doings to raise funds for the Christian Children's Fund. Enlisting the aid of the trick or treat set. the station put on a WLEE Christian Children's Fund Halloween March. Instead of the usual sweets hand-out. voungsters solicited for and received, contributions to C.C.F. INTERNATIONAL World Wide Broadcasting unveiled the details of its operations and sales plan to the tradepress last week. It was explained that this setup. which is a part of Metropolitan, will be able to put together for coverage any number of Latin American and other countries that an advertiser wishes. The base rate for Latin-America will be 8500. Worldwide will eventually have a news staff of at least 50 people. At present it numbers eight. Also unveiled was a one-hour cellomalic presentation of WW's objectives, reach, clients, etc. ^ SPONSOR • 21 NOVEMBER 1960