Sponsor (Oct-Dec 1960)

Page scan 000660 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000660
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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STATIONS ADOPT BILLING FORM Lasl Ma\ theSPONSOH Standard Spot PracticeCommittee proposed a new standardized billing form for radio T\ spot A Hood of favorable reaction poured into sponsor offices shortly after the propo>al was announced. To date the billing form has been adopted b\ nearly 140 radio and tv stations in 38 states:' Alabama Kentucky wcov WCOV-TV WGAD WKAB Gadsden Mobile Arizona KGUN-TV Arkansas KTCS California KARM Fresno KGMS KPRO KREO Riverside-San Bernardino KRNO KROP . . . KUDE Braxcley-El Centro KXO KYA KYOR Blvthe Colorado KCOL Ft. Collins KHOW Denier KVOR Connecticut WDRC . Hartjord Florida wam! WDVH WSUN (AM & TV) Georgia WBBQ -Gainesville . St. Petersburg WBML WGAC WJBF-TV WRFC Hawaii KGU KHVH-TV & AM Illinois wizz Honolulu WRMN Elgin WSMI Indiana WAOV kitchfield-Hillsboro Vinrrnnes WAZY WEHT-TV WEOA WWCA Iowa KMN? KSTT KXGI WDBQ Dubuque Kansas KFBI Wichita KOAM Pittsburg WLVL-FM WOMI WPSD-TV Maine wIab W'estbrook WTVL fCaterville Massachusetts WAAB Michigan WBRB WLUC-TV WPON WSWM-FM Minnesota KBUN East Lansing Mississippi WAMY WBKH WCBI WELO WMOX WNAG WONA WROB West Point WROX ...Clarksdale Missouri KADI-FM St. Louis KADY KRCG-TV Montana KGEZ Jefferson City KMSO-TV Missoula New Jersey WCTC New Mexico KOAT-TV \i-u Brunsuick KPBM Carlsbad New York WAUB Auburn WEBR „. . Buffalo WENY WHLD WTKO North Carolina WBAG (AM & FM) WHIT Burlington Sew Bern WIRC WJNC WPTF Ohio WRFD WSAI Oklahoma KVOO-TV Tulsa Oregon KAGO Klamath Falls KBOY KFLY „. _ Mediorc KGRL BenA KQEN KYES Pennsylvania WEST WGAL WGAL-TV WIP Philadelphia. WJPA WKBO WLAN WORK Yarl WRAK Rhode Island WHIM Williamspor' ProvidenC'' South Carolina WDIX WESC (AM & FM) WYNN Greenville South Dakota KBRK KSOO (AM & TV) Tennessee WJAK ^ioux Fall* WNOX WSM Xashvill' WSM-TV \ashvilh Texas KBOR Broun still- KCMC-TV KEYS KFMK-FM Houston KLTV _ Trie KOGT KRIO _ . Mc41h-< KSPL „ Dibol KTBB 7V. KWKC ^Abiler,-' WFAA (AM & TV) Vermont WOEV DaHai Waterbmv Virginia WBOF yoriol: WBTM DanviUe WDBJ Roanoke WRVA Richmoni WXEX-TV Washington KPUG Richmond-Petersburg West Virginia WHLL Theelim. Wisconsin WEAQ Eau Claire WOBT WOMT Vanitowc WRAC . Racir e SPONSOR • 21 NOVEMBER 1960