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JL JL k3 v/Uil
THIRD
NATIONAL
NEWS
AWARD
. . . presented to us by the Radio Television News Directors Association for outstanding reporting of a community problem. This is the second citation awarded WCCO by this great group . . . the first coming in 1 955 for being the Outstanding News Operation of the nation. Last year we were honored by being named Newsfilm Station of the Year, an award pre I sented by the University of Missouri J school of Journalism and the Encyclopedia J Britannica.
We accept these honors with pride. They signify that we have achieved and are maintaining our fundamental goal of excellence in our news coverage. They symbolize the recognition WCCO Television receives everyday from the vast number of people who depend on this station for the finest in television news coverage. This is the difference between Good and Great in Minneapolis, St. Paul Television.
Represented by BRIFFIN AND WOODWARD
"WCCO Television's annual $1200 four year scholarship, to an outstanding student entering the school of journalism at the University of Minnesota, IS THE FIRST MAJOR EFFORT OF ITS SIZE BY AN INDIVIDUAL STATION TO PROVIDE HELP AND LEADERSHIP TO POTENTIAL JOURNALISTS."
THE DIFFERENCE BETWEEN GOOD AND GREAT in MinneapolisSt. Paul Television is WCCO TELEVISION.
*From an address by Prof.
Richard Yokam, School of
Journalism, Indiana University,
to the RTNDA Convention,
October 6, 1 960,
in Montreal, Canada.