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A round-up of trade talk, trends and tips for admen
SPONSOR HEARS
19 DECEMBER I960
CopyrlQht I960
SPONSOR
PUBLICATIONS INC.
Timex has whittled the number of candidates for its next agency choice down to five or six but it won't reveal the winner until the early part of January.
The company's ad budget for next year may go as high as $5 million.
Look for an announcement of huge importance to come out of Westinghouse — the manufacturer — before the first of the year.
The last time it got heavy newsprint play was back in '57 when it announced it was putting $11 million a year in the Desilu series.
A good example as to how an account will shrug off one medium-selling pitch after another until it sees some it likes is New England Mutual Insurance.
TvB had made multiple presentations over the years but suddenly the company saw a specific that squared with its idea of public service: the Something Special special on NBC TV. It deals with the progress made in dealing with children's mental illness.
The owner of one long-time New York agency — it bills over $10 million — plays 'em so close to the vest that only his president may see the balance sheet.
He brought in a prominent adman and gave him an upper-rank, but the fellow, after a few months, skipped to another agency when he found out he wouldn't be permitted to look over the balance sheet.
The rumor of the week along Michigan Avenue : Burnett has acquired the Chrysler-make account along with the Chrysler corporate business already in the shop. Responded Burnett: we don't know anything about it.
The switch not so long ago of a hefty household goods account had, it was recently revealed, a very simple reason.
When the new parent corporate president took over he decreed that none of the subsidiaries would pay a commission on the talent portion of nighttime network minute participations. Also that these spots would be booked through the house agency.
The vamoosed agency refused to accept either of these conditions.
CBS TV is seriously considering doing all its billing by IBM, instead of manually, and, like ABC TV, turning over to LNA-BAR a copy of the tapes for the monthly figures released by TvB.
The ABC TV tapes carry the actual net billings as well as the stations involved but the TvB released figures are calculated according to the gross billings.
Reason inducing CBS toward IBM: the accounts run anywhere from 200 to 300 a month, whereas not so long ago the network had to deal with 70-80 advertisers.
SPONSOR • 19 DECEMBER 1960