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HVATCH ABC: 12 'TV SHOW BUYING MADE EASY" might well be the title of this current Nielsen Program Appraisal Supplement.* It's that quick, that revealing in its guide to program preference. And the preference, as the chart shows, is very big for ABC. Out of 51 half-hours, ABC took first 25 times. ..over three times as many firsts as Network Z. Reason: such new triumphs as SurfSide 6, Bugs Bunny, Naked City, My Three Sons, Flintstones, The Law and Mr. Jones. More reason: such continuing strengths as Cheyenne, Peter Gunn, Adventures in Paradise, Rifleman, The Real McCoys,The Untouchables, 77 Sunset Strip, Robert Taylor's Detectives, The Rebel. Most reason, particularly in view of its lowest cost per Mt,for making ABC-TV your first choice. ABC TELEVISION