Sponsor (Oct-Dec 1960)

Page scan 000960 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000960
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NEWS & IDEA WRAP-UP TOP HONORS for promoting highway safety on television go to WBTV, Charlotte, N. C, officers Charles Crutchfield (r), exec v.p.-mng. dir., Jefferson Standard Broadcasting; and Kenneth Tredwell, Jr., v.p.-mng. dir., WBTV, from Gov. Luther H. Hodges of North Carolina DECORATIVE SCHEME. Adding esthetic touch to entry blank b, land, Ore.) Community 62 Contest. Sign advertising $1,000 for i ADVERTISERS The A.!N.A.-4A"s committee fi the Improvement of Advertisin Content, is asking media adve: tisers to express their feelings o objectionable ads. Special invitations have been ser out to heads of national media ass< ciations. along with copies of the coir mittee's booklet — How you can hel stop advertising, deemed objection able — to send along their complain and criticisms. Comments from trade press edito and tv critics and columnists, are ah being solicited. Campaign : • McCall's is using taped radii commercials and tv spots to introduc their new broadcasting spokeswoman Katherine Austin, personified by MiDuncan MacDonald. The campai« will be used to endorse McCall's Ls^ Tested svmbol. e three John Robert Powers models who turned out for KGW | actually contains each of those dollars (silver) in station's call letter SPONSOR • 19 DECEMBER 196)