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acquisition: Franklin Foods, Ann Lrbor, Mich., by American Home Products.
J'EOPLE ON THE MOVE: Wil
Hii|iiam L. Morrisette, Jr., Eastern
Air Lines' v.p. -sales, taking on addi
lional duties of advertising . . . Sev
nour Molbegott promoted from
3 rade promotion manager. Pepsodent
a as division, to product manager. Pepso
n lent and Life Line Toothbrushes.
.ever . . . Howard D. Wolfe from
levere to director of sales and ad
iplaii fertising. Peter Paul. Naugatuck,
!!onn. . . . Roland Gomez to media
lirector, Exquisite Form Industries.
nx agencies spent over $20 milion each in spot tv this year.
m I The sextette and their expenditures, l»ffl order: Bates. $47 million; JWT,
«45 million; B&B. $35 million; M <3BD0, $30 million; Compton, $24
-nillion and Y&R, $23 million. •I-' I For in-depth analvsis of agency
1960 billings, see page 27 of this issue.)
Clinton E. Frank, Chicago, and Weekley & Valenti, Houston, have worked out a joint plan for handling their respective share of the Continental Oil account.
Continental switched to Frank from B&B last October.
Weekley & Valenti have been handling collateral material and sales promotion for the oil companv since 1953.
The biggest guessing game of the week on Chicago's Michigan Avenue revolves around who will replace Bruce Huston, radio buyer at Meyerhoff on Wrigley's multimillion spot schedule in 156 markets.
Hufton is going into the national guard for six months — leaving behind the biggest radio account out of the midwest.
Agency appointments : Pearson
Candy to Knox Reeves . . . E-Z
Food Shop Division to Chuck Shields . . . Endicott Johnson to Hicks & Greist . . . Candy-Gram, Chicago, to Cole, Fischer, Rogow . . . Arnold Bakers to Donahue & Coe (SI million l . . . Craig-Martin Toothpaste, division. Comfort Mfg. Chicago, to Olian and Bronner, from Erwin Wasev. Ruthrauff and Rvan . . . Western Jet-Soft Sales, to Tilds & Cantz . . . Continental Coffee to Herbert Baker . . . Royal McBee of Port Chester. N. Y.. to Young & Rubicam for its Electronic Data Processing Systems . . . State Brand Creameries. Mason City, Ris-Van. Belmond. Iowa; and Vego, Mason City, all to Mohawk Advertising . . . Chicken Delight to Tilds & Cantz.
Sharing the Christmas: Kudner,
New York Cit\ . employees and their families, gathered together a truckload of dresses, sweaters, shoes, toys and candy for Christmas delivery to the children of St. Labre Mission, in
CLEANUP, sponsored by KLEO, Wichita, Killion Svce. NEWS BROADCASTING CONFERENCE, by WSB Radio Tv, Atlanta,
, Stockyards Nat'l. Bank, gave pennies for election for N. Georgia high school news editors, faculty advisors joined (l-r):
|3osters turned in after polls closed. Above, station's Marc Frank Saither, WSB Radio gen. mgr.; Dean John Drewry, Grady School
d crew dispose of 38,000 posters received of Journalism, U. of Georgia; Marcus Bartlett, WSB-TV gen. mgr.
HIGH HOOPERS, new KQV (Pittsburgh) basketball team, which has raised over $2,000 for charity, features cheer leaders (l-r) Mary Louise Fiorucci, Pat Longo, Carol Robinson, Ruth Ferguson. Team physician: d.j. Rod Roddy