Sponsor (Oct-Dec 1960)

Ashland, Montana. Many of the gar ments were hand-sewn and knitted by staff Bide >>f the Kudner group. PEOPLE ON THE MOVE: Kenneth S. Olshan. and John S. Rothschild, from senior space buyers to assistant media supervisors, and F. Richard Olsen from senior timeInner, to assistant media bu\er. all at DCSS . . . Stephen Zimmerman from product manager. Lever Bros., to account executive. Best Foods-Division of Corn Products Company account, Lennen & Newell . . . Jack M. Bristow from account executive to Chicago office manager. BBDO . . . C. E. Livingston from director of media and secretary. Ketchum. MarLeod & Grove, to director of marketin" planning, Vic Maitland & Associates . . . C. Burt Oliver, from v. p. and managing director to national broadcast manager. Foote. Cone & Beldins . . . Bruce L. Newman from v.p. McCann-Erickson. to senior v. p. and member of board of directors. Kudner . . . John Shull from account supervisor. Lennen & Newell, to account executive. Wade. L.A. . . . Helen Lydon from director of radio/tv. John W. Shaw, to business manager, radio/tv dept.. Clinton E. Frank. MORE PEOPLE ON THE MOVE : Robert Widholm to broadcast media supervisor. Doherty, Clifford. Steers & Shenfield . . . John S. Williams from Henderson. Greenville. S. C. to v.p. and copv director, Foote. Cone & Belding. New York City . . . H. R. Haldeman to manager. L. A. office. J. Walter Thompson . . . Thomas W. Jipson, to account executive. AC Spark Plug Division account, D. P. Brother. Detroit . . . George P. Turner. Jr., from commercial producer. Lambert & Feasley to tv com mercial producer, Alcoa account. Fuller & Smith & Ross. New York City . . . Manning Rubin from Cargill. Wilson & Acree. Richmond. \ a.. to tv producer. Benton & Bowles. New York Citv . . . Louis N. Brockway. Young and Rubicam director, named consultant to the National Educational Television and Radio Center. They were elected v.t>-*s: Jack BALTIMORE? TULSA? DALLAS? NO, KNOE-LAND' (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1320,100 Drug Sales $ 40,355.000 Households 423,600 Automotive Sales $ 299.539.000 Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 79.1% SHARE OF AUDIENCE According to March 1960 ARB we average 79.1% share of audience from 9 a.m. to midnight, 7 days a week. KNOE-TV Channel 8 Monroe, Louisiana 000 barrel-per-day refinery of the CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. i products ore mode." Benoze. account super\ isor for Eastman Chemical products accoj l)ohert\. Clifford. Steers & ShenL . . . Kenneth B. Karcher and j fred S. Trude, Jr., at Clinton Frank . . . Helmut Krone. Willia Taubin. David Reider. E. Weiss, and Dorothy Parisi. al. Dovle Dane Bernbach. New offices: Storm Advertisit in Albany. New York . . . Grubb . vertising, in Indianapolis. Thisa 'n' data: Hicks & Grei during the first 10 months of the ye has increased its billing bv $4 mill: and added 12 new accounts . . . Lyi Baker agencv has issued another stallment of its Baker's Dozen ne\ letter and a new format for it. TV STATIONS The cigar industry's advertisii dollars are going at the rate i three out of four to tv. accordir to TvB's Norman Cash, on tl premise that the medium is be for reaching the male market. The TvB statistics: An estimati 55 rr of all the men in the count is reached bv network cigar comm( cials during a sinsrle. average week. John Walsh, CBS TV's coordin, tor of special programs, has bee named director of the T\ Acai emy's International Television Festival. The first Festival is scheduled New York Citv and Washington i the fall of 1961. The theme: Greater World Unid standing Through I nternatioanl Tel Ideas at work: • WNBC-TV. New York Citv an effort to determine the network most popular programs, conducted Pick The Hits contest. The idea viewers were asked to submit bahVl listing their favorite ten progran (in order of popularity 'i. plus a word statement telling why. The M prize among many: a trip to Roi for two with cash gift of 8500. • KPIX, San Francisco, alert' local tv columnists to its holiday pr; graming by distributing among thei teleidoscopes bearing the CBS e' SPONSOR • 19 DECEMBER 19< (