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TEST YOUR MARKETING SKILL
ON THIS FIVE-FINGERED
TELEVISION QUIZ
Q— Which is Eastern Michigan's most colorful station?
Q—A bear is running toward a house with jour southern exposures. What color is the bear?
Q-Can WNEM-TV sell clothes?
Q—A man said he found a coin marked 46 B.C. Is he lying or telling the truth?
Q— Which television station dominates Michigan's Golden Valley?
PEOPLE ON THE MOVE: Raymond L. Vanderslice from assistant promotion manager. WIBG, Philadelphia, to promotion manager, WJBK, Detroit . . . Allan MacDonald from director of sales development, KFWB, L.A., to sales staff, KEWB, San Francisco-Oakland, Calif. . . . Beth Parrish to WGMS^ Washington. D. C, as public relations and promotion director . . . Howard L. Emich from station manager to general manager, WMAM, Marinette, Wis.-Nenominee. Mich. . . . Charles S. Tappy from commercial manager, WMNC, Morganton, N. C, to sales staff, WQMR, Washington. D. C. . . . Nick Barry who resigned as co-manager. WTIG. Massillon. Ohio, to Radio Advertising Bureau, New York City . . . Armand LaPointe to KHJ-AM-FM and TV. Hollywood, as director of merchandising . . . David L. Miller, Jr., from sales manager. WHK. Cleveland, to midwestern sales rep. WNEW, New York City . . . Richard Eichner from account executive. WNHC-TV, New Haven, Conn., to sales staff. WAVZ. New Haven . . . KA-PI, Pueblo. Col., has gone lOOT Spanish and adopted a single rate policy.
MORE PEOPLE ON THE MOVE : Ed Montray from account executive to sales manager and Al Zimmerman from midwestern sales rep. Radio Press International, to sales staff, KQEO, Albuquerque. N. M. , , . David L. Miller, Jr., from sales manager, KYW, Cleveland, to midwestern sales rep, WNEW. New York City . . . Denver I. Dever from station manager, WARU. Peru. Indiana, to sales manager, WTAP. Parkersburg, W. Va. . . . Tom Shanahan to public relations and promotion director, WEMP, Milwaukee. Wis. . . . Joseph R. Fife, KYOK, Houston, general manager, elected a v.p. of the OK Group . . . Ken Carey from AM Radio Sales, San Francisco manager, to assistant manager, KSAY, San Francisco . . . Lee Gorman from assistant to the president. Gotham Broadcasting, to general sales manager. WINS. New York City.
AND MORE PEOPLE ON THE MOVE: Bill Ryan from Industry Publications sales manager to sales staff WVIP. Mt. Kisco . . . Charles F. Bunn from KHOL-TV, FM and
OUR CHANNEL 5 WHIZ IS FRED W. JOHNSON YOUR PETRYMAN IN ST. LOUIS
d| \
A-WNEM-TV, Channel 5, with complete color transmitting
facilities.
A-White-a polar bear. The house would have to be at the North Pole to have four southern exposures.
A-You bet! S75, 737,000 was spent last year on clothing in the rich, 2 5 -county area served exclusively by WNEM-TV.
A— He must be lying — no one knew it was B.C., so coins wouldn't be marked that way.
A-W'XEM-TV is the dominant station in this dollar-rich Flint-Bay City-Saginaw-Midland market, with 24.69c share of the audience from 8 am to 1 1 pm daily.
Sponsor • 19 December 1960