Sponsor (Oct-Dec 1960)
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I [oldn -<■. VI... sales staff to sales ma er, K.M \. Shenandoah, Iowa . . . Fred Von Stade from i l\. Cincinnati, national sales manager to general manager, \\ KYT, that cit) . . . William B. Decker from station manager, \\ M \Q. Chii ago, to general manager, KNBC, San Francisco.
Sports sales: Hudepohl Brewing, Cincinnati, Ohio. (Stockton. West. Burkhart) is sponsoring the Cincinnati Royals professional hasketball games over stations WKRC. Cincinnati i origination points : WPFB-AM & FM, Middletown, 0.: WMOH. Hamilton. 0. : WEE, Springfield. ().: WLAP-AM & FM. Lexington. Ky.; WCYN, Cynthiana, Kv.: WTTM, Ma3 s\ ille, Kj . ; and WEKY, Richmond. K\. . . . Franklin Creamer) has bought half sponsorship of the 18-game University of Minnesota basketball schedule over WTCN, Minneapolis-St. Paul.
Station acquisition: KMAK, Fresno. Calif., sold by McMahan Broadcasting to group headed by Rilev R. Gibson. Sale price: $185,000. Brokered by Edwin Tornbers & Co.
New affiliate: KAVL. Lancaster. Calif., with Mutual.
Happy birthday: WGAR. Cleveland, celebrated its 30th anniversary. 15 December.
The fm audience in the San Francisco area is not quite as large as earlier reports had it figured, according to a recent Western Union survey.
The survey, which was ((inducted jointly by KPEX and KSFR. showed the listening audience to be 33J5 and not 17' r as had been widely claimed.
The study was based on a sample of 1. 000 completed calls in San Francisco, Oakland. Berkeley. San Mateo. Palo Alto and San Jose.
Thisa "n* data: WFBM-FM. Indianapolis, began a 20-hour program
hedule, 1 December . . . WFMM-FM, Baltimore, started a
ries featuring the Baltimore KPVM-KPFM, Port
land, Ore., launched the holiday shopping season for one of its fashion (enter sponsors with a two-hour stereophonic broadcast of 1/v Fair
l.adx.
Fm sponsors: Johnson County National Bank I Galvin-Farris-Allvine I renewed with KXTR. Kansas City . . . Blaha & Co. bought hourlong program Idlewild Calling, and The Olympic Ski Shops of Brooklyn. Manhasset. and Rockville Center, bought a 15-minute skiing report over WLIR. Garden City, N. } .
NETWORKS
CBS TV has resolved a triplethreat situation affecting its news operation by these moves:
a i The appointment of Richard S. Salant as chairman of a new lv formed news executive committee. His confreres on the committee will be William Paley. Frank Stanton. James Aubrey. Arthur Hull Hayes. Merle Jones and Sig Mickelson. president of the CBS news division.
b i Giving Salant authority to determine news policies and operation of the news division and over the scheduling of news programs.
The triple-threat which the action will tend to assuage, if not overcome:
1) Intramural differences among officials over who had the decisive word over (b).
2 1 The emergence of NBC TV News as a formidable competitor for CBS" preeminence in that field for the past 20 years.
3 A cloud of speculation raised bv CBS affiliates as to the reasons for this shift of preeminence.
Salant. a general CBS v. p. since 1952. has been specializing as a network advocate in FCC and Congressional hearinss.
ABC-TV's daytime schedule is 84% sold out for the month of December, and the first quarter of 1961.
The sales figure — the largest in the network's daytime history: ST1 L. million.
ARB's multi-city anent the Peter Pan (NBC TV) special: It hit a high of 36.6 and an average of 35.0 for the two hours, with CBS averaging at the same time a 13.4 and
ABC, a 7.3. Following Pan ABC's rating with the Untouchables went to a 30.1 and CBS with Ann Southern dropped to a 6.4. Shares during the Pan span: NBC. 53.8 and ABC and CBS together. 31.4.
Net tv sales: Gulf Oil < V\R • to
sponsor !\BC Special News Reports . . . Philip Morris i Leo Burnett. Chicago I and Hygrade Food Products i W. B. Doner. Detroit i sharing their national sponsorship of NBCTV's National Football League Championship game. 26 December, with seven regional sponsors: National Brewery i Doner l . Liebmann Breweries (Foote, Cone & Beldingi. Falstaff Brewing t Dancer-Fitzgerald-Sample i . Standard Oil of Indiana (D'Arcy), Standard Oil of Ohio i McCann-Marschalk i . Hills Brothers Coffee i Aver i . and Theodore F. Hamm ' Campbell-Mithum I.
Net radio affiliate*: WAME. Miami. KCOL. Fort Collins. Colo.. KENO. Grand Junction. Colo.. KGEM. Boise. Idaho. KWIK. Pocatello. Idaho. KMON, Great Falls. Mont.. KOPR. Butte. Mont.. KMBY. Billings. Mont.. KSVC. Richfield. Utah, all with ABC . . .
WKYW, Louisville. Kv with
CBS
Net tv affiliates : KNOX-TV, Grand Forks. N. D.. with ABC.
Program note: Jackie Gleason replaces The Garlund Touch, after 13 weeks, over CBS TV, 20 January. L&M Cigarettes I Dancer-FitzgeraldSample i . and Pl\ mouth (Ayeri to sponsor.
Net special: NBC TV will repeat Astaire Time. 20 February, at 8:309:30 p.m. Sponsor: Chrysler i Leo Burnett*.
PEOPLE ON THE MOVE: Roger O'Connor from sales manager. WCAE. Pittsburgh, to CBS Radio as account executive.
REPRESENTATIVES
Rep appointments: WNBH-AM. New Bedford, and WOCB-AM. Wed Yarmouth, to Walker-Raw alt. for New England regional sales representation . . . KBAK-TV. Bakersfield.
SPONSOR • 19 DECEMBER 1960