Sponsor (Oct-Dec 1960)

Page scan 000973 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000973
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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If you are buying Television in Providence, Rhode Island, keep these facts in mind: In daytime NSI* homes reached, WJAR-TV has more than twice as many quarter-hour firsts; in nightime NSI* homes reached three times as many quarter-hour firsts as the second station! Furthermore, in NSI* homes reached, WJAR-TV carries 8 out of the top 10 network programs, 9 out of the top 10 syndicated programs! WJAR-TV • Channel 10 ■ Providence • NBC • ABC • Represented by Edward Petry & Co., Inc. *Nielsen, August, 1960 Daytime — Mon.-Fri. 8 A.M.-6 P.M. Nighttime — Sun.-Sat. 6 P.M.-midnite SPONSOR • 19 DECEMBER 1960