Sponsor (Oct-Dec 1960)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Making your broadcast advertising dollars go farther The key to a profitable return on your broadcast advertising investment may lie in your knowledge of a station's true coverage: How big is the station's market? How many homes are there in the area? How many have radios? Television sets? How many families listen to the station? How loyal are these families? How often do they listen or view? How often do they tune elsewhere? How does their county distribution fit your marketing problems? These are but a few of the questions NCS '61 answers ... it takes the gamble out of time buying . . . gives you the key to more profitable use of broadcast media. FOR ALL THE FACTS CALL . . . WIRE ... OR WRITE TODAY CHICAGO 1, ILLINOIS, 360 N. Michigan Ave., FRanklin 2-3810 NEW YORK 22, NEW YORK, 575 Lexington Ave., MUrray Hill 8-1020 MENLO PARK, CALIFORNIA, 70 Willow Road, DAvenport 5-0021 NCS is X. C.Nielsen Com[ Nielsen Coverage Service a service of A. C. Nielsen Company 2101 Howard Street, Chicago 45, Illinois • HOIIycourt 5-4400