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Sponsor (Oct-Dec 1960)

Page scan 000977 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000977
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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26 DECEMBER I960 AOt a copy* $8 a yaar SPONSOR THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE ABC-TV FIRST IN THE BEST PLACES* ABC-TV OUNTIES 20.6 16.3 15.9 OUNTIES 18.8 18.1 18.6 IfuNielsen National TV Index, average audience rating, 2 weeks ending Nov. 6, 1960. Sun. 6:30-11:00 PM, tl >ugh Sat. 7:30-11:00 PM. best markets, the A and B counties, ABC-TV is FIRST. (See chart above.) >e markets (in the A counties alone each central city has a population of 30,000), over 67% of all household expenditures are made. t-V first in the younger households.* In the younger families where the head [Ihouse is under 40, ABC-TV has a rating 23.0, network Y has 17.2 and net K has 17.1. I IV first in the larger families.* In families of five of more, ABC -TV has a |iof 25.5. Network Y has 17.6 and network Z has 16.8. atever vou sell. ABC-TV is vour best buv I960: IT WAS THE PUBLIC AFFAIRS YEAR Top news stories and developments of the past year are covered in a year-end review Starts page 29 Tv: its image was brightened The newsmakers of the year Radio: big issue was single rate Clients: focus on ad 'ethics' Film/tape: era of ups & downs Local radio results in 1960