Sponsor (Oct-Dec 1960)

Schwartz -\><>k< before the League ,,f Advertising Agencies in Nen York City, lasl week. Agency appointments: Molly Pitch.1 Win.-, to Western Advertising . . . Prince Macaroni to Bauer & Tripp. Philadelphia . . . Brown's Airport Enterprises t<> Rose-Martin . . . Klanco Products. Indianapolis, di\ ision of Eli Lilly & Co., to Henderson, Greenville. S. C. . . . International Tuna Fish Association to Theodore R. Sills, for its Frozen Tuna. They were named v.p.'s: Wilson A. Shelton, head of creative services, to executive \ .p.. Compton . . . Garth E. Kauffman, at William Esty . . . Donald E. Leonard, at Fuller & Smith & Ross . . . Kelso Tager. at New York office. McCannErickson. PEOPLE ON THE MOVE: John V Jackson from executive v. p.. Weslev. to senior account executive, Chirurg & Cairns. Boston office . . . Harmon O. Nelson from broadcast director, Fuller & Smith & Ross, to broadcast director-western division, L \. office, MacManus, John & Adams . . . Dale Armstrong to publicity and public relations department. Ted Bates . . . John D. Kilpatrick from account group, Edward H. Weiss, to account executive, Clinton E. Frank. Chicago . . . Stewart Garner from film production supervisor, D'Arcy, to t\ production supervisor on the Listerine Antiseptic account. Lambert & Feasley . . . John W. J. Mc< roskj from JWT to account executive, \eedham. Louis and Brorby . . . Harry C. Schaack from the Brass Rail. Inc.. to associate merchandising director on the Best Foods-Division of Corn Products Co. account, Lenrien & Newell . . . Malcolm C. Choate to director of media and research, Culver, Boston. Anniversaries: Krupnick. 25 years Gumbinner, with \merican Inbacco account, 35 years. Social note: Gumbinner celebrated • . relationship with Ameri eo !'\ hosting a luncheon part) for top execs of both firms at I tel St Regis. -hi. Fellers and Pres ha. with C. Wendel Mnench. both Chii ago. \'w name: Presba-Muench, Chan«e of name: Kennedy/ Walker. Inc.. Beverly Hills, Calif.. to Kennedy, Walker & Cox. Inc. New quarters: ketchuin. MacLeod & Grove from Pitt-burgh to Four Gateway Center, Pa. TV STATIONS Cowles Broadcasting has been merged into Cowles Magazines, Ine. The new companv will be known as Cowles Magazines and Broadcasting, Inc. The merger, according to company president Gardner Cowles, "is part of a long-range plan of diversification which in the past few years had led Cowles Magazines. Inc.. into various fields of activity.'' Station properties involved: KRNT radio. KRNT-FM and KRNT-TV. Dea Moines; and WHTN-TV. Huntington-Charleston, W. Va. Television eontinues to be the favorite advertising media for the nation's petroleum companies. According to TvB, the gas and oil men spent $29,987,440 in gross time billings I net and spot) in the first nine months of I960. Last year, for the same period, the tab came to $23,552.711. Ideas at work: • WWJ-TV, Detroit, observed the 19th anniversary of its program, Mil/.y's Party Time, 17 December, by having the day proclaimed Milk\ Day. Detroit's Mayor, Louis C. Miriani. unit along with the idea by appearing on the show, in person, to present Milk\ with the ke\ to the city. • KCMT, Alexandria, Minn., gave awa\ a three bedroom home a grand prize in it> recent Get Out the Vote Contest. The contest: viewers wen asked to estimate the combined total vote casl for all candidates for Governor of Minnesota. To facilitate the contest entries, entry boxes were placed in a Dumber of area community places. Thisa *n' data: CBS and the New ^ oik Football Giants have been granted an injunction in their suit against the Circle Bar and (irill. Wayne, Y J. (for having charged admission for the pri\ ile»e of \ iew in» a pro football game, last month, which was not broadcast in the metro area i . . . The Wmld Federation for Protection of Animals, The U. S. Humane Society and the Legion of Decency, haye drawn up a cooperative action agreement against the "increasing'' violence and brutality in tv and motion pictures . . . \\ NEWTV, N.Y.C., personality, Fred Scott, left 11 December for Panama City, Ecuador and Peru to represent the Ideal Toy Corp. as goodwill ambassador and to distribute toys to need} voungsters. PEOPLE ON THE MOVE: Bob King from general manager. KSWOTV, Wichita Falls, to v. p. and general manager. WTVP, Decatur. 111. . . . R. L. Cochrane to general sales manager, KXTV, Sacramento. Calif. . . . Gordon H. Ritz from manager Time magazine. Minneapolis-St. Paul, to staff assistant to the general manager and station manager. W'l'CN Radio and TV, Minneapolis-St. Paul . . . Frank Fee from sales staff. KHJTV. L. A., to account executive. KNXT and the CBS Television Network, Hollywood. Kudos: KOMO-TV. Seattle. Wash., local sales manager. Paul R. Swimelar, voted Man of the Year bj the Seattle Executives Association. Power increase: KELP-TV, El Paso, Tex., to 250.000 watts. RADIO STATIONS A hope for the sellers of spot radio: agency media people in Chicago reported last week that clients were expressing re-newed interest in radio. The number of accounts requesting radio information from media departments the\ say, i> alx.nl 75' '< higher than tlii— time last year. Two Chicago radio stations are trying out a new type of commercial programing sponsored by the same local savings bank. The sponsor : Chicago Federal Sav SPONSOR • 26 DECEMBER 1960