Sponsor (Oct-Dec 1960)

ings (Klau-Van Pieterson-Dunlap) bought time on WMAQ, and WGN. to air its new series, a two-minute capsule report entitled Your Money and You. Over WMAQ, the sponsor is slanting its message to the housewife during the noon hour, while WGN is going out after both men and women during the early evening hour. Ideas at work: • WIP, Philadelphia, is offering some listener the chance to win part ownership in a soon to-be-released motion picture with the station's current contest. The idea: several times during the day the station broadcasts the garbled speech of a man with his mouth full of dental instruments. Listeners are then asked to submit their contributions as to what the man might be saving. The most imaginative entry will win a $100 share in the U.S. ownership of the new British film. "Dentist in the Chair." The best 250 contributions will win two tickets each to a private pre-release showing of the movie. • KBON, Omaha, Neb., brightened the Christmas of an area listener by giving away $1,000 worth of merchandise in the town's largest department store during the station's Christmas contest. To qualify, listeners were asked to identify a mystery object. Clues were aired during the broadcast hours and some 5000 entries were received before the object was identified. • WIBG, Philadelphia, provided the Salvation Army with 99 loaves of bread during a recent contest. Listeners were asked to send along a letter telling why he wished to donate Freihofer Bread and to whom. The writer of the winning letter received a transistor radio and 99 loaves of Freihofer bread to her charity choice, the Salvation Army. • WHEB, Portsmouth. N. H.. inaugurated its own Breakfast Club. To qualify, for membership, listeners were asked to send in remains of their breakfast (to determine what folks eat — and to provide humorous comment for the announcer-host. Howie Promer). New members received coffee and other gifts. PEOPLE ON THE MOVE: Frank Smith to West Coast sales manager. KORL. Honolulu . . . Elliot M. Sanger, executive v.p. and general manager, WQXR, New York City, in general manager, The New ^ ork Tiiiies International Edition, Paris . . . Earl Steil to sales manager, WJJD, Chicago . . . Joseph A. Grady from operations manager to assistant station manager, WHAT, Philadelphia . . . Terry Mason to manager, KXLY, Spokane, Wash. . . . James Grau to promotion and advertising manager, WNEW, New York City. Station aquisition: KCFI, Cedar Falls, Iowa, sold by Jane A. Roberts to Donald Blanchard and Harry Campbell for $100,000. Sale brokered by Hamilton-Landis. Call letter switch: WARL, Ailing ton, Ya., to WAVA-AM-FM. Happy birthday : WWDC's personality, Art Brown, celebrating 25 \ears in radio, this month. Exploitation : WRCV, Philadelphia, is promoting its big band sound via colorful ads in newspapers and trade magazines. New quarters: WERE-AM-FM, Cleveland, moved into a new modern design building at 1500 Chester Ave. NETWORKS NBC Radio and the National Auto Dealers are getting together in a public service campaign to promote safe driving. NBC's part in the plan involves the broadcasting of spot announcements emphasizing highway and driver safety, over its coast-to-coast program Monitor. NAD A member dealers will extend cooperation to their nearest NBC station by pre-setting pushbutton radios on new cars to the frequency of the local NBC'er. Net tv sales and renewals: Hanes Hosiery, Winston-Salem, N. C. (N. W. Ayer), bought sponsorship of CBS TV's live coverage of the Kentied] I. .augural Ball... 7-Up (JWT) has renewed ABC TV's Guestward Ho! through May. PEOPLE ON THE MOVE: Joe Charles Friedman from copywriter, program promotion and merchandising department, to assistant manager of program promotion and merchandising, CHS Radio . . . Arthur Hull Hayes, presidenl of CBS Radio, elected chairman of the board of directors of the Advertising Research Foundation . . . Robert O'Connor from sales staff, Mutual Broadcasting, to account executive, CBS Radio. REPRESENTATIVES Edward Petry disclosed a total of 259 citations, medals, plaques, and other honors were earned recently by the radio stations it represents. The firm noted that the Petry-represented stations, taken together, have won more honors for news coverage, quality programing, and public service than perhaps any other comparably-sized group. This symbolizes, Petry pointed out, a high level of quality for the group he represents. Petry is also branching out: in his St. Louis and San Francisco operations. Personnel moves involved in the expansion program: Junius Zolp from tv department, Chicago, to manager, St. Louis office; and Rollin P. Collins from radio department to l\ division. Chicago. Jack Stahle. general sales manage] of KGO, San Francisco. joins the company's t\ sales staff in San Francisco. John Blair is readying itself for the growing use of spot radio, in the coming year, by expanding its two separately-staffed radio sales divisions. New sales staffers: Emmett Heerdt, from CBS, and Jerry Gibson, from Robert Eastman, in the New York office. Robert Dwyer. a Blair man since L954, was assigned t" augment the staff specializing on the Blair Group Plan. Rep appointments: KRML Radio. Carmel, Calif., to Boiling . . . Eckels Co., New England radio t\ rep, appointed 1>\ Boiling I" represent itlist in that area . . . Bowman Dairj . to North Advertising for its BowCal . . . KCMC-TV, Shreveport-Texar 26 DECEMBER 1960 65