Sponsor (Oct-Dec 1960)
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kana, to Blair Tele\ i-.i«»n Associates . . . KCMJ, Palm Springs, Fla.. to United Spot Sales, for San Francis presentation . . . WBSM, New
Bedford, Mass., to Foster and Creed, For New England representa
Ziv-UA'a Sea Hunt will be seen in over 100 markets for the fourth straight year.
Latest renewals, to assure airing in at least 104 markets next season, include Calling's and International Latex on KDKA-TV, Pittsburgh; People's Natural Gas on WJAC-TV, Johnstown: L&M and Sterling Beer on WHAS-TV, Louisville, and stations WHDH-TV. Boston; WLIX-TV. Jackson: WBRZ-TV. Baton Rouge: WFBC-TV. Greenville: WANE-TV. Ft. Wayne; WLW-D, Davton: WCTV, Tallahassee: WCSC-TV. Charleston: WDBO-TV. Orlando: WTVH. Peoria: WTVP, Decatur: WSB-TV, Atlanta, and WVEC-TV. Norfolk.
Sales: Seven Arts Associated's post1950 Warner Bros, package to WJARTV. Providence: WTMJ-TV, Milwaukee: WMTW-TV, Portland: KVARTV. Phoenix: WBAY-TV, Green Bay: and WSBT-TV, South Bend, total sales grossing S250.000 . . . KHOUTV, Houston, purchased NTA's 61 for '61 package for just under $100,000 .. . WCAX-TV, Burlington, took a group of 20 Seven Arts Associated features . . . ITC-Javelin Production's Golf Tip oi the Day to WGN-TV. Chi, ago: WHDH-TV. Boston: WMAR-TV, Baltimore: KPLR-TV. St. Louis: CKLW. Detroit: WKRCIV. Cincinnati: WSPD-TV. Toledo; KPRC-TV, Houston: WLW-I. Indianapolis; WBNS-TV, Columbus: WAVY-TV, Norfolk, and WRC-TV. Washington . . . WTAE, Pittsburgh, purchased K'l Mister Wagoo car
Time clearances: Studebaker-Lark
fD'Arcy) has cleared time for its
Mister Ed series on WNBC-TV, New
WNBQ, Chicago; K^ \ -TV,
rid; KI!C\. Los \ngeles;
i Minneapolis-St. Paul; Wl II,
IV Philadelphia: WBZ-TV, Boston;
WXYZ-TV. Detroit; WBAL-TV. Bal
timore; WSB-TV, \tlanta: KSBW
I \ \\ I W f, Indian
apolis; WCXT, Miami: KDKA. Pittsburgh; WFAA-TV, Dallas. KHOl -TV, Houston, and other stations,
Internatioanl: International Film Distribtuors of Panama sold 22 post1948 Paramount Pictures feature to the Australian Television Corporation Ltd. network.
Research: Ziv-UA's Sea Hunt had a 50.5' i share of audience over a five month period, in a special 55-market stud v.
Trade notes: Filmaster has sold two million S2 par value shares of stock . . . Sterling Television had
a 27' i increase in net income for the six months ending 30 September over the previous vear.
PEOPLE ON THE MOVE: Arthur Zeiger to MGM-TV as assistant director of business affairs on the East Coast . . . Leonard Hammer
takes over post of eastern division sales manager of L AA.
PUBLIC SERVICE
The New York stations (both tv and radio), plus the networks, came through in quick and expert fashion in covering the details of the disastrous BrooklynStaten Island air crash.
CBS TV transmitted the first live picture from the Brooklyn scene two and half hours after it put on the first bulletin and NBC T\ was doing the same about 20 minutes later.
Other coverage highlights of the event :
• CBS TV that night did a halfhour special on the catastrophe via Eyewitness to Witness.
• WABC Radio aired a half-hour documentary. Today's Air Disaster. featuring on-the-spot eye-witness reports within hours after the crash.
• WINS, brought first-hand reports from the scene in both Brooklyn and Staten Island via beeper phone.
• WNJEW Radio set up a Brooklyn Fund with a $1000 starter to aid those \n1io suffered loss as a result of the crash. \t press time. the\ had raised nearlv S5000.
Public service in action: Some 80
national advertisers who are planning to use net tv on a regular schedule in the first six months next year, have agreed to gi\c support to the Vdvertising Council public service campaign . . . KATZ. St. Louis, began a new series of radio biographies of great Americans of Negro origin . . . W SB Radio. Atlanta. Ga.. conducted a Radio News Clinic showing how the station writes, reports, edits and broadcasts all types of news, for the benefit of an audience of 150 business people, civic leaders, news leaders and ministers . . . WOW-TV. Omaha, presented The Autumn Years, a locally produced hour-long documentarv on the care of the aged . . . WTVJ. Miami, is running a "round-the-clock campaign to spur South Floridians into making Christmas a happy one for some 10.000 Cuban refugee children in the area.
More public service in action:
KQV Radio. Pittsburgh. Pa., has set up a system to advise the public of any changes in the normal operating hours of the area's schools, due to inclement weather, etc. In addition, a special code has been worked out bv the station and the schools to insure the reliabilitv of all information . . . NBC newsmen will go to Detroit. 9 January, to appear before the Economic Club to discuss Great Decisions of 1961 . . . WKNB Radio. West Hartford. Conn., went into action when thev learned that the \^ indsor Locks fire alarm was not operating properly and began airins: periodic warnings cabins attention to this situation and explaining the alternate warning system to be used during the emersencv . . . KOIL. Omaha. Neb.. is promoting safe driving during the holiday season bv Daying money to safe drivers. The idea: traffic monitors keep an eve out for. and jot down, the number plates of cautious drivers. The license numbers are then aired during the broadcast dav and evening. If the owner of the car mentioned calls the station, he receives a $10 safe driving award.
Kudos: WINN Radio. Louisville. Kv.. recipient of Public Interest Award from the Louisville Safet\ Council . . . WWJ. and WWJ-TV. Detroit. Michigan, recipient of the Michigan Cancer Foundation's public service awards for 1960. ^
SPONSOR • 26 DECEMBER 1960