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6 proved ways "SCOTCH" BRAND LIVE-ACTION VIDEO TAPE
brings new quality and savings to your TV commercials!
The picture "lives" on "SCOTCH" BRAND Video Tape . . . says to the viewer, "It's
happening right now!"" Tin extraordinary visual presence <>f video tape, it real authenticity ul sounds, jinn ide a new dimension i 'I believabilitv to commercial or show.
Immediate playback in a mailer 0 seconds t **1 1 tin producer, director, per formers, camera crew whether this lake is the one i" keep, in u hether a second wil add worthwhile values of lighting, focus pacing ami delivery. No processing wait
Tape saves days because <>l the uninterrupted work schedules it makes possible.
^ iomplete assignments in less time, then
go on h> tin next without tin' distrai tion ol unfinished business. It belps schedule talent, studios, crew efficiently.
Fast editing i a video tape feature. Its Special effects machines used in video tape Speeds up approvals. Clienl approval of
amazing flexibility let you make last recording make possible an unlimited se commercials can lie had the same da) taping
minute changes. Sight or sound track can lection ol elicit-. \\ ipes, match dissolves, i made! \\ lien tape i the medium, the men
be erased and redone speedily. New scenes pixie and giant people, combination of ani who make the client's decision can be on the
can be inserted and complete rearrangement mated cartoons and live-action people, scene to give their approval when enthusiasm
of elements effected at the lasl moment. zooms, supers — video tape does them all. i high. No processing delay!
"Si otch" lit; \M> Video Tape has ushered in a new T\ age! \lon^ with audible range and instrumentation tape-, ii was originated and pioneered h\ 3M. And it is through continuing and pioneering research that 3M iknown and recognized as world leader in the development, manufacture and distribution of quality magnetic tapes.
Send for: "The Show is on Video Tape,"
a new booklet ol case studies on the taping ol network commercials, drama programs, and local "spectaculars." Enclose 25j! in coin to cover mailing and handling costs. Write 3M Co., Box 3500, St. Paul 6, Minnesota.
M on II ■' ind the plaid d Export: 99 I'jrk v. . \. ■.. York I 03MCo.
== ]\{lNHISOT> ^l«IN6 AND ^J*
.WHItl RISIABCH IS TH( KIT 10 TOMOItOwV
SPONSOK
9 JAW \RY 1961
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