Sponsor (Jan-Mar 1961)

Page scan 000256 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1961)
Leaf #:
000256
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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I ousj al promoting themselves Do big agencies 'control' spot tv? Agency tv execs! not expendable ._ 1960-61 sbows delivered by agencies, clients Agency webs boost air role _ 'Those two sponsor articles were wrong' (Bruce R. Bryant) _ Media departments re-tool for '61 'New look' at C&W (chart i McCann's 'commandos' bring ad integrity down to earth _ New market ranking ahead? Shell-Ogilvy deal rocks ANA College radio gets boost from BBDO and U. S. Steel: part I Admen critical of fee plan Agencv "mavericks' on rise College radio's receptive audience: part II 'Where there's life' . . . take 175 (Bob Johnson/ Budweiser) Top air agencies gave 53% to radio/tv in '60 Top 10 spot agencies 1957-60 (chart) Top 10 net agencies 1957-60 (chart) 5-year pattern of 1960's top air agencies Top 50 ad agencies in radio/tv buying __ _ Personalities Newsmaker: Barton A. Cummings, pres., Compton Adv _..._ Newsmaker: Richard P. Jones, media dir., JWT .... Newsmaker: Sol Sackel, pres. Sackel-Jackson Co., Inc. _ Newsmaker: Leo Burnett, pres., Leo Burnett Co. Clifford Davis: 'Don't use tv unless you merchandise it' _. Newsmaker: David C. Stewart, pres. K&E Newsmaker: Arthur E. Duram, senior v.p. for radio/ tv, FS&R _.... Newsmaker: George C. Reeves, mgr., JWT (Chi.) Newsmaker: Barton A. Cummings, pres., Compton Adv. . Newsmaker: David Ogilvy, pres. OBM 10 Oct. P 12 10 Oct. P 30 10 Oct. P 30 10 Oct. P 31 10 Oct. P 35 17 Oct. P 40 24 Oct. P 29 24 Oct. P 30 7 Nov. P 40 14 .Nov. P 31 21 Nov. P 38 21 Nov. P 39 28 Nov. P 30 28 Nov. P 33 28 Nov. P 36 12 Dec. P 36 19 Dec. P 27 19 Dec. P 28 19 Dec. P 28 19 Dec. P 29 19 Dec. P 30 11 July p 1 Aug. p 8 Aug. p 15 Aug. p 5 Sept. p 26 Sept. p 3 Oct. p 10 Oct. p 7 Nov. p 28 Nov. p 6 6 38 6 6 6 6 10 Timebttyjng* N. V. timebuyers take over the town Seller's Viewpoint: Gordon Davis, WIND Timebuyers of the U. S. : part II Timebuyers of the U. S.: part III Timebuyers of the U. S. : part IV Timebuyers of the U. S. : part V Give the timebuyer more scope, admen urge (Trendex) Will computers replace timebuyers? New timebuyer survey: part I Seller's Viewpoint: Thos. P. Chrisman, WVEC AM TV . What timebuyers are paid: part II 4 July p. 36 25 July p. 80 8 Aug. p. 1"> 15 Aug. p. 45 22 Aug. p. 43 29 Aug. p. 38 19 Sept. p. 41 3 Oct. p. 29 5 Dec. p. 27 5 Dec. p. 65 12 Dec. p. 39 BROADCAST INDUSTRY General The $22 billion challenge ... _ 4 July p. 12 Howard Abrahams: TvB's retail man 4 July p. 42 Seller's Viewpoint: John Canty, WCCM ... 1 July p. 68 Our up and coming radio/tv stars (Csida) 11 July p. 14 Who scored in commercials festival: part I .. 11 July p. 38 Standardized billing form clicks 11 July p. 46 Sponsor Asks: What has been your most difficult sales problem? 11 July p. 48 Commercials festival: trend to the softer tv sell: part II 18 July p. 40 Convention: best radio/tv coverage yet (Csida) 25 July p. 12 Their tv tab: $8 million (political coverage) 1 Aug. p. 29 *Part I of Timebuyers of U. S. published m In Media Basics, p. 147. 42 Broadcast seminars: a change of heart (Csida) Frank Pellegrin's dream for RTES _ The FCC and program control (McMillin) Seller's Viewpoint,: Allen Hundley, John E. Pearson Co. . Air media from far and near (Csida) Sponsor Asks: How can stations better research their markets ? Why nostalgia for bologna? (McMillin) Burning questions on the single rate The lament of an unnamed broadcaster Sponsor Asks: How can broadcasters woo newspaper advertisers? Candidates clear the air (Csida) Help wanted: two new presidents (McMillin) Paving the 'Glory Road' (Csida) Industry reaction to the 4A's report: 'Why didn't you ask us?' Sponsor Asks: How can radio/tv attract your industry? Rocks, posies aimed at station drummers Sponsor Asks: Is it really worthwhile for station men to visit agencies? Reaction to KYA 'Golden Rules' mixed ..... Will station plan over-commercialize tv Sponsor Asks: How did you make your greatest sale? _ Seller's Viewpoint: John W. Guider, WMTW-TV... Will spot radio hit $200 million? ... Tv's $20,000,000 gift — to the presidential campaign ANA headache: tv commercials' costs worry clients Depth in the Afternoon (W. F. Miksch) _ Required reading for the industry' (Howard Mor gen's speech) (McMillin) Option time cut — a mirage? Shell-Ogilvy deal rocks ANA ... Station^ adopt billing form Seller's Viewpoint: Ralph W. Weil, KATZ . Some post-election reflections (Csida) _ Admen critical of fee plan _ \ \ I! meeting end on new note of optimism Seller's Viewpoint : Robert F. Hurleigh, MBS Air media's latest notable achievements (Csida).... 1960: the public affairs year ._ _ Washington: more controls on radio/tv 24 Oct. p. 48 24 Oct. p. 88 31 Oct. 7 Nov. I I Nov. II Nov. p. 27 p. 29 p. 27 p. 34 21 Nov. 21 Nov. 21 Nov. 21 Nov. 21 Nov. 28 Nov. 28 Nov. 5 Dec. 19 Dec. 26 Dec. 26 Dec. 26 Dec. p. 14 p. 33 p. 38 p. 84 p. 88 p. 12 p. 30 p. 38 p. 80 p. 12 p. 29 p. 38 Personalities Newsmakers: Norman Knight, retiring pres., Yankee Network; Wm. M. McCormick, pres., Yankee Network Vewsmaker: Ward L. Quaal, gen. mgr., WGN, Inc. Newsmaker: Frederick Gilbert, gen. mgr., Broadcast Div., Time, Inc. Newsmaker: LeRoy Collins, pre-.. N \l! Newsmakers: Clair R. McCoIlough, G. Richard Shafto, Merrill Lindsay, policy committee, NAB Newsmaker: Theodore C. Streibert, v. p. -gen. mgr., WTCN AM TV Newsmaker: C. Wiede IVter-meyer, pres., Corinthian stations Newsmaker: Frank P. Fogarty, chrmn. of bd., RAB What's ahead for Ollie and ABC? Part I ... Vewsmaker: Alcuin W. Lehman, managing dir., Adv. Research Foundation Newsmakers of the Year Ka<lio/Tv Case Histories Yt hispering muffler make loud sales jump ' Brodie) 111 Sept. p. 39 COSTS AND SPENDING The high eo-l ol agenev t\ talent l!i July p. 36 Mow client and agency men differ on show com mis-ion 18 July p. 38 Their tv tab: So million (political coverage). 1 Aug. p. 29 8 Aug. p. 12 8 Aug. p. 40 15 Aug. p. 12 15 Aug. p. 86 22 Aug. p. 12 22 Aug. p. 52 29 Aug. p. 12 29 Aug. p. 29 2') Vug. p. 32 29 Aug. p. 52 5 Sept. p. 12 12 Sept. p. 12 19 Sept. p. 12 26 Sept. p. 29 26 Sept. p. 48 3 Oct. p. 38 3 Oct. p. 50 10 Oct. p. 37 21 Oct. p. 32 22 Aug. P 6 29 Aug. P 6 5 Sept. P 6 17 Oct. P 6 31 Oct. P 6 5 Dec. P 10 12 Dec. P. 7 19 Dec. P 8 19 Dec. P 34 26 Dec. P 10 26 Dec. P 29 SPONSOR 23 JANUARY 1061