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INTER-SYNC: MIRACLE OR TOOL?
^ Nine advertisers start commercials vogue in 1961 by using Ampex editing device — but some producers disagree about Inter-Sync's eventual importance
I he must talked-about development in tape commercials in months is the new use of an Ampex device, InterSync, for editing in production.
First used in a Christmas campaign li\ Reynolds Aluminum, through Clinton, Frank (Chicago), in a commercial produced by NTA Telestudios, Inter-Sync has substantially increased the resources of video tape in commercials production.
But right there agreement on the subject ends. Inter-Sync is viewed
glowingly as the instrument which will revolutionize tape production. Inter-Sync is also described in other circles as nothing more than another tool for the video tape producer, in real danger of being oversold.
"With Inter-Sync tape can be produced using one-camera film techniques," George Gould, president of Telestudios, told sponsor. "But unlike film the opticals and audio are put in right when you want them, not later. There are still other advantages
to Inter-Sync. It makes location pro' duction a lot less unwieldy. And bad in the studio \ ou get tremendous con trol over live titles — such as prices which can change. And now for th first time it's practical to get 20 an 10-second 'lifts' out of 60-second tap commercials.
During January, Telestudios' ini tial expectations of an impressive fu ture for Inter-Sync were verified h production orders from nine advei Users through se\ en agencies. I he
Here's storyboard for Reynolds Aluminum tape commercial
1
Start . of 'A'
Slow dissolve to 'A'
1
(1) ANNOUNCER: (Voice-over) Here's how to find the perfect gift for the man on your Xmas list . . .
(2) You know he wants quality and durability and that means aluminum — Reynolds Aluminum . . .
(3) This handsome camera and tripod, for example.
(4) Is he an outdoorsm* He'd really go for this fil ing tackle . . .
!
Box wipe to 'B'
Shown above are 'A' roll (small toft photos) and 'IV roll (small loner photos) which
16 SPONSOR • (> KKBRIMRY 1961