We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
were: GE clocks, mixer-, and ran
penera (Maxon), Heinz (Maxon), \\t\ nolds Wrap I L&N I . Schaefer Beet BBDO), Kellogg'a (Burnett), Time* Doner), Miles Labs (Wade), Du
1»onl (BBDO), and Crest (B&B). Videotape Product ion was also ompleting its first assignments for onunercials using Inter-Sync. But .p. John Lanigan had a word of cau
lion.
MInter-Sync is like plastic when
t was first introduced."" he said. "It's Dnly good if it's used in the righl
place-. Too much cxcilincnl over Intei-Sxnc can he dangerous," said Lanigan, warning "I wrong applications. "There arc still tremendous advantages in three and four-camera techniques. Even though Inter-Sync
i \er\ good commercials camera ones.
\ mi won t -ce all tape
jobs becoming one
\\ iih Intel >\ in indi\ idual shots are Bel up alternate^ mi "" \ and "B" rolls, much as film is prepared. Instantaneous live editing and audio mixing are equivalents of the printing, special effects editing, and mixing steps in film pi oduction. \ both
" \ and "B" rolls aic -el in motion,
the control room selects a composite, just as a li\ e dii e< tot would gel his air picture from several cameras. I lowever, the resull is store I on tape.
\\ iih Inter-S) nc tape shots can I e made when practical and then used later. The "l ttal presence of li\ e production first used in tape in which everything musl be happening
exactl) on time dui ing the taping Bion is eliminated with Inter'Sync. In the pioneei Reynolds \luminum commercial the onl) live acth itj ing on at the moment "I production h as a > amei a fixed on a Rej aolds
logO, -upend in at the \<i\ close of
tin commercial. I he -aim a. tot in different sets dm ing tin r< ial
were taped al varj ing tin es befoi t hand ; it wasn'l ne< essai j l"i them to travel from one sel t" anothei during the seconds "I tapi
V.'cin \ tape people declined to predict whethei Inter-Sync would be mil acle "i tool, passing fan j oi durable contribution. Bui in the mean time, it appeared ; i obabl ■ ih ■! the
new de\ ice had I'm lied off, in eat l\
1961, a noticeable \ ogue In tape commercials production. V*
by Telestudios using Inter-Sync to prepare final composite
5.
Cut
to 'A'
Dissolve to 'A'
(5) Or this bow and arrow set.
(6) And for something really special, an outboard motor.
(7) And what man wouldn't war.t this durable aluminum luggage?
(8) For gifts that will be loved, gifts that will last, c!-ooso Reynolds aluminum.
'
Box wipe ■ to 'B'
Ure edited together by Inter-Sync into final composite tape commercial (large photo*)
SPONSOR • 6 FEBRUARY 1961 .7