We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
LOOKS TO A RETIRED VETERAN
is a noble aspiration and if we fail to fulfill this the recourse would be gov ei omental control — government domination by bureaucracy with pet ty minds dictating 1 1 1 * programing fodder with which the) would feed the public."
Hedges i9 a staunch believer in all forms of advertising. "In ordei t" make a profit, tv must compete successfully with other forms of adverfiring, and each has a function that cannot be supplanted by other media." he pointed out.
What are tv'a big problems?
"As I see it the greatest problem confronting tv is the stability of its rates," said Hedges, adding, "there's been a great tendency in the beginning years of modern tv to cut corners and cut rates. Hates have a v\a\ of seeking their lowest level. "Its better policy to reduce rates and stick to them than to make them high and cut." he said. "This doesn't mean that tv must stick to old patterns of rate making. I firmlv be lieve there'll be a constant evolution in rates. Premium time will always be recognized as such and com mand a higher price, but I believe il is detrimental to tv's rate structure to have rates in lesser times which cannot be maintained."
Along with the rate problem, Hedges cited the problem of programing as next in importance.
"Tv is by all odds the most avail cious consumer of the product of man's imagination." Hedges began. "When you consider that there are three networks and almost 500 stations broadcasting between 16 and 24 hours a day. you've got a heck of a lot of time to be filled, and broadcasters are in a dilemma of filling this time regardless of size of the available audience."
Citing the success of Garrowa) and Paar. Hedges pointed out that there's always an audience, any time of the day and night. "Paar gives proof that there are an awful lot of night owls around, don't you think?
His own schedule doesn't permit him too many hours of tv viewing a day. "I have my own pel programs,"
he Baid, "but individual can
<>i seven boui s a da) \\ ill .lie ju-i too man) othei
escape hatch ami plunge into
High on Hedges' list of must
"reading, traveling, participate one's ow n community .
don i see how an) pend more than »i\
lv there
mportanl things i" !"• done than to open the
lv. "
ai e
n in
"( )nr .il the mosl impoi tanl thin i\ can do i keep ill i publii infoj med <>n news and politics, said Hedges I In \iini ican public, bv all odds, is the besl infoi med electoi ate "I an) nation, thanks largelj to t\ and ra
dio," he added.
\^ fm Hedges own programing i Please turn i<> page 60)
BILL HEDGES retired from NBC 31 December after 39 years in broadcasting. At the network his last executive position was that of vice president in charge of political broadcast unit
spon-oi;
6 FEimiAin 1961