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THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE
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Early last year WCKT, Channel 7 in Miami, mailed its annual Public Service Report entitled "NEEDS", covering 1959. This booklet was sent to leaders in education, religion, government, professions, labor, and business. It reported on WCKTs efforts to meet community, educational, spiritual, and informational NEEDS.
Accompanying the Report, WCKT furnished these leaders a questionnaire asking, "IN ORDER OF IMPORTANCE, WHAT ARE SOUTH FLORIDA'S GREATEST NEEDS AS OF NOW?"
\niong the "NEEDS" projects recommended. WCKT has created and aired three 60-minute documentaries: CUBA ON THE MOVE— delving into the Cuban population influx and the problem, of Communism; YANKEE DOLLAR— a study of Florida tourism; ROOTS IN SAND— a look at juvenile delinquency. MIAMI CON
DEMNED, dealing with badly-needed slum clearance, is being readied for 60-minute airing. Among 30-minute programs broadcast were DELEGATION FROM FLORIDA— interviews with delegates to the political convention; CRYING CITY — studying rejuvenation of downtown Miami; SILENT VOICE — comparing the American free vote with non-democratic processes elsewhere; FLORIDA'S FUTURE— pointing up integration problems.
The "NEEDS" questionnaire inspired a cultural SHOWCASE series. These 60-minute programs covered University of Miami music as well as offerings of the Miami Ballet Company, Miami Opera Guild, and dramatics groups.
WCKT also broadcast thousands of announcements and hundreds of hours of community service programming.
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ISCAYNE TELEVISION CORPORATION
'CKT WCKR-AM-FM