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NATION TO NATION,
OBJECTIVELY SPEAKING
ON TELEVISION
China, Cuba, Laos, the Congo, Algiers — what next? Will a new crisis, as these have, create new areas of disagreement between traditionally friendly nations?
There has probably never been a time when better communications between people of different lands was more urgently needed. Not just abstract reports that filter through individuals — but first-hand documents of the way people live from day to day... of their goals and aspirations, their inner thoughts expressed spontaneously and directly to individuals of another country, another way of life. More direct contact must be established — now!
It is with this conviction that INTERTEL was established by five television broadcasters — Westinghouse Broadcasting Company (U.S.A.), National Educational Television and Radio Center (U.S.A.), the Australian Broadcasting Commission, the Canadian Broadcasting Corporation, and Associated Rediffusion, Ltd. (Great Britain).
On a regular basis over the next 18 months, each member of this international federation of broadcasters will in turn produce a television program on a leading world problem for a potential audience of 281,000,000 English-speaking people — greatest audience ever exposed to the same public service program. Each program will be another cultural exchange; Each a viewpoint from another nation — fresh, challenging, most likely controversial.
Among the many topics scheduled for programming are: the Canadian attitude toward Cuba... from Australia, an analysis of U.S. -Canadian relations ... an English view of the inner conflicts of France ... an American impression of how the ordinary Englishman lives today, and what he can look forward to.
At a time when the world is in such critical need of greater mutual understanding and positive acts for peace, WBC believes INTERTEL goes far to satisfy this need.
Westinghouse Broadcasting Company, Inc.
WBZ, WBZ-TV, Boston . WJZ-TV, Baltimore . KDKA, KDKA-TV. Pittsburgh • KYW, KYW-TV, Cleveland • WOWO, Fort Wayne • WIND, Chicago • KEX, Portland, Ore. • KPIX, San Francisco, y^^^