Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
00033
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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** Iil< AROMNA /^\T T"l~> ^1 . We don't exactly own South Carolina, but we claim it as our beat. Our oyster, V_x \^J XuO • in a real sense. It opens up for us because we know its business, government, culture, people. People best of all: their likes, dislikes, habits, greatnesses, and strengths. A knowledge growing out of nearly 30 years of operating broadcasting faculties in the capital city. □ This is why we're credited with a 78.7% share of viewing (by Nielsen) in the Columbia Metropolitan Area. Over a quarter million people in the 1960 Census, largest in the state and second only to Charlotte in both Carolinas. And our 1526-foot tower makes more of all South Carolina ours than any other station can claim. □ This is another good reason why South Carolina's major selling force is WI S television NBC/ABC — Columbia, South Carolina Charles A. Batson, Managing Director IK'S A station of THE BROADCASTING COMPANY OF THE SOUTH G. Richard Shafto, Executive Vice President WIS-television, Channel 10, Columbia, S.C. • WIS Radio, 560, Columbia, S.C. • WSFA-TV, Channel 12, Montgomery, Ala. / All represented by Peters, Griffin, Woodward, Inc.