Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
00038
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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IN INLAND CALIFORNIA C AND WESTERN NEVADA } Sutter's Fort, today an historical monument, is visited annually by more than 300,000 persons Sacramento always has been a leader in California history and development. Even in the pioneer days of Sutter's Fort it was the center of an area obviously destined for a great future. Sacramento, today, has fulfilled that early promise and is one of California's most prosperous markets. KFBK, the Beeline station in Sacramento, reaches the listeners who do the biggest share of the buying in this market. Sacramento is one of the five important markets in Inland California and Western Nevada where Beeline stations reach more radio homes than any other combination of stations — at the lowest cost per thousand. (Nielsen, SR&D) Better check the Beeline stations for your next campaign in this vital area. McClatchy Broadcasting Company SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE KOH o . KFBK O SaCHamENIO KBEE ° MODESTO KMJ o mfSNo KERN ° BAKEKSHEID 32 SPONSOR • 3 APRIL 1961