Sponsor (Apr-June 1961)

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why paint just the town? the Charlotte TV MARKET is First in the Southeast The way some people talk about covering city populations, you'd think the folks in the counties don't count. The Charlotte City population is a fair two-hundred thousand but the Charlotte TV Market population is a walloping first-place 642,500 homes! We'll add modestly that the WBTV bucket covers 55.3'; more TV Homes than Charlotte Station "B." ** *sr He* UJBTV • Television Magazine— 1961 •• ARB 1960 Coverage StudyAverage Daily Total Homes Delivered CHANNEL 3 ^ CHARLOTTE/ JEFFERSON STANDARD BROADCASTING COMPANY