Sponsor (Apr-June 1961)

Page scan 00053 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
00053
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Sales results were immediate. Macy's reported an increase in units sold (dresses, suits, coats) of 300f/r and an increase in dollar volume from the past season ( of the import copy lines I of 400 '/c . Macy's followed its initial effort with another show in the fall, as did Alexander's and Ohrbach's. This spring all three were back on the air in New York, with more lavish productions. Macy's was the only one with an outside sponsor, Al Italia airlines. Ohrbach's and Alexander's backed their shows themselves. Also hot in the tv fashion activity this spring was Hess Bros, of Allentown, which taped its show in the store, but aired it over WFIL-TV, Philadelphia I Allentown has no tv station ) . These four stores featured designer imports and store copies. Among the designers shown were Balenciaga, Givenchy, Monsieur X. Lanvin. Ricci, Simonetta, Venezianni, Fabiani, Capucci and Rodriguez. Here are the highlights of the sea son's major tv fashion shows: • Macy's: A pioneer in import showings last year, Macy's came back this spring wtih a salute to Italian and French couturiers, and featured the store's U.S.-made copies. The show was taped in Rome and shown twice on WNBC-TV, New York. It featured European and South American models, songs by Italian singing star Domenico Modugno and commentary by Celeste Holm. It was the only tv fashion show to have a sponsor— Al Italia airlines. The show was Macy's had immediate results in New York where in store traffic at live fashion shows was highly stimulated following the tv presentations. Sales of the clothes shown on tv were also up, said Macy's. r I * . Up s ^!*#T * jm.