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From one who cared
"I thought you would be very much moved as we were at CARE to read the enclosed letter* from one of your listeners. It certainly was a generous and thoughtful thing for Chris Collins to do to give up buying a sweater for herself and instead send $10.00 to CARE after hearing a public service announcement over WWDC. Unfortunately, Chris Collins neglected to send us her address so that we could send her a thank-you letter on receipt. It occurred to me that you might want to mention this on one of your programs in the hope that she may want to communicate with us and give us her address. The support which WWDC gives to CARE is, indeed, very effective and meaningful."
KATE ALFRIEND, Public Relations Washington CARE Committee
*"This money was to have bought me a new sweater but, after hearing a message about CARE on WWDC, I decided it would do far more good if I sent it to you. I feel sure it will mean more to ten less fortunate people than it will ever mean to me."
CHRIS COLLINS
and many who need care
"I want to thank you for the special service announcements you made for the Lighthouse during September. They brought many inquiries, not only from blind persons in the District, Maryland and Virginia, but also from transients who did not know such services were also available in their home states. They also brought inquiries from the Surgeon General's Office, the USIA . . . and interested visitors from the Ministry of Labor in London and from Ghana and the Netherlands." ALICE HAINES, Director, Public Relations Columbia Lighthouse For The Blind
. . . the station that keeps people in mind
"Distance lends enchantment." So said the poet — to be precise, Thomas Campbell (1777-1844). And without a rhyming couplet in our body, we say "Amen— it sure can be true of radio."
From the first crystal set to the tiniest new transistor, good radio has created a magic — an "enchantment of distance" — all its own. Unseen voices can become family friends — check our stack of fan mail. Unseen
audiences can make themselves felt — check our response to public service appeals. Unseen products and services can make themselves SALES— check our list of national and local advertisers.
It all adds up to PEOPLE, and the way you communicate with them. Distance can be a distinct asset, if you have the magic. WWDC has it. That's why we're the station for you to keep in mind.
WWDC
Washington
REPRESENTED NATIONALLY BY JOHN BLAIR & CO.
And in growing Jacksonville, Fla. — it's WWDC-owned WMBR
SPONSOR • 3 APRIL 1961
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