Sponsor (Apr-June 1961)

Vgeney appointments: Westinghouse Broadcasting, i From Ketclium. McLeod & Grove) and the \\ BC Productions, Inc., to Grey . . . The Maple House to Zakin, for its two stores, 'New York Citv and Scarsdale) . . . Y Dorman \ Cornpan} (domestic cheeses), from Doyle Dane Bernbach, to Co-Ordinated Marketing Agency for its Dorman's Endeco Brand Cheeses . . . BarChris Construction (bowling centers and equipment), to Dunay, Hirsch & Lewis . . . American Paper Box, Boston, to Kay Barron. Boston, for its Magic Wand Paper Doll Division . . . Hampden Moving and Storage, Baltimore (North American Van Lines i. to Birnhaum, Brahms, Gerbers & \\ olff, Baltimore . . . Bali Brassiere Co., to Fletcher Richards. Calkins & Hohlen . . . Midas Muffler, Southern California, to Tilds \ Cant/. L.A. . . . Chesebrough-Pond s Ltd., to BBD&O International, for its Vaseline Medicated Shampoo and \ aseline Hair Tonic ads in the I nited Kingdom. PEOPLE ON THE MOVE: Wil Mam IL Howard, to La Roche, as president . . . H. H. Marshall, to Ogilvv. Benson \ Mather, as v.p. cop\ supervisor . . . William W. Mulvey, to McCann-Erickson as senior v.p. . . . Robert C. Barker, from v.p. account supervisor. Compton. to J. Walter Thompson as account supervisor, Radio Corporation of America account . . . Norval B. Stephens, Jr., from marketing supervisor to account executive. Needham, Louis and Brorh\ ... Charles J. Mowry, from assistant advertising and sale> promotion manager, residential products. Carrier Corp., Sv racuse, Y Y., to advertising account executive. Erwin \\ase\. HuthraufT & Rvan. Philadelphia . . . Richard L. Rogers, to account executive, Knox Reeves . . . Muriel Franko, from account executive. Sid DuBrofT Associates, to account executive. Regal Advertising . . . Julien Field, to copv writer, creative department, and Bob Sallin. to broadcast supervisor. Foote. Cone \ Belding, L.A. . . . Francis E. Brennan, from art advisor. Time, to v.p. account director. McCann-Erickson. They were elected v.p/s: Harry E. Sandford, at Doherty, Clifford. Steers & Shen field . . . Glenda Sullivan, at Ben Sackhciin . . . John D. W. Barnetson, Walter K. Collins, II. ii <>l<l R. 1 1 nil in. in. Joseph L. Killeen. Jr.. Dan MacMillan, James J. McMahon, John J. O'Connell, and Mrs. Mildred Thomas, all at Fitzgerald Advertising, New Orleans. TOTAL STATIONS ON THE AIR las of 1 March 1961): AM: 3.55t. FM: 839 TV: 541 BOUGHT/SOLD APPROVED: Bought: WONE and WIFEFM, Dayton. Ohio, by Brush-Moore Newspapers, Inc., from Skyland Broadcasting: brokered by Blackburn & Company. Washington. D. C: price: $2 million . . . KRSI. Minneapolis, by Red Owl Stores. Inc., from Radio Suburbia. Inc.: brokered bv Blackburn & Company, Washington: price: stock exchange amounting to $330,000 . . . WJMA, Orange. Va.. b> Archibald C. Harrison. Jr.. and Henrv Bovver, from Charlottesville Broadcasting Corp.; brokered by W. B. Crimes & Co.. Washington. D. C: price: $60,000 . . . KKJD, Pendleton. Ore., by Robert W. Roderick, from Fred Stevens and Paul Ward: brokered by Edwin Tornberg & Co., New York City; price: $65,000. Grants: Transfer of Coahoma Broadcasting Company. WKDL, Clarksdale. Miss., to Dr. Foster Montgomery, and Robert J. Mcintosh, Indianapolis. Indiana. New On The Air: WLKW, Providence. R. I.. 3 April. 50.000 watt AM, operated by Radio Rhode Island. Inc. Ceneral manager: Mown Lowe. Associations The NAB, last week, named a special subcommittee to recommend ways tv stations can get better representation in talent negotiations with the American Federation of Television and Radio Artists and the Screen Actors Guild. Westinghouse Broadcasting's Joseph 0. Schertler was named chairman. The other members: William C. Fitts. Jr.. CBS. Y Y.: Abiah A. Church. Storer Broadcasting. Miami Beach; Charles H. Crutchfield. Jefferson Broadcasting. Charlotte. Y C. N \B manager of broadcast personnel and economics, will serve as coordinator. The Broadcasters' Promotion Association, in an effort to broaden its membership rosters, has mailed out membership brochures to some 700 radio and tv promotion managers and 290 allied companies. A similar mailing is planned soon to stations and companies in Canada. PEOPLE ON THE MOVE: Hamilton M. Woodle, from v.p. general manager. WSPB, Sarasota. Fla.. to field representative. NAB. Washington . . . Charles C. Bevis, Jr., from general manager WBIF-TV. Buffalo. N. Y., to assistant executive director. Association of Maximum Service Telecasters. Washington . . . Richard Turnbull, A. A. A. A. v.p. since 1048. appointed senior v.p. TV Stations ABC/s Hollywood stations, KABCTV and KABC Radio took advai tage of the current rash of fasl ion showings and patterned tb< format to a clever sales presei tation. The stations put on a Show Styl for Spring showing to some 500 ac vertising executives at the Amta sador Hotel. Models in bathing suits parade out the stations sales-ability in foi segments : ll Place in the sun: the image progress; an explanation of ABC" growth in recognition and respect. 2 1 Patterned for Pleasure: l\ story of the station's programing. 3) Ahead of the Swim: the trend Inward ABC. 4 1 Fashions of the Future: the shape of things to come on the stations. Storer Broadcasting, in broadening out its executive level, has created a new position — vicepresident of administration — ami named its long-time executive and current v.p. of radio, William E. Rine, to the post. I Please turn to page 75 i 66 SPONSOR 3 APRIL 1061