Sponsor (Apr-June 1961)

Page scan 00073 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
00073
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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■ ■ a you believe that more national spot dollars can and should be allocated to your market — you agree that your market growth-story must be told to media decision makers— you and other station managers in your market want to step up the national spot dollar flow — THEN.. SALES SPOTTERS can help you. This company, recently formed by a group of broadcasting sales executives, is dedicated to SELLING a limited number of radio/television markets to national spot advertisers. We are known and respected by every media director and supervisor, in the New York area. Our intent is to represent a limited number of markets ... to properly sell your market ( by a presentation which we will prepare) to major spot advertisers and their agencies. No one is actively doing this for you on a regular basis. No one is currently concentrating on getting more spot dollars for your market. Sales Spotters, through a unique plan, will present your market story to the people who pick the spot markets and decide the budget for each. Obviously, we must limit our list of markets, so the time to act is NOW!!! Get together with the other station managers and discuss this plan. Agree that you want extra spot dollars (You and your rep can individually shoot for the dollars after they have been allocated for your market), then let's discuss details. For extra spot dollars contact SALES SPOTTERS 424 Madison Ave., New York 17, N. Y., PLaza 8-2740 SPONSOR • 3 APRIL 1961 HI _