Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
000906
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
May 18, 2024
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ANN ARCHIVE UNITED PRESS INTERNATIONAL. PHOTO Speed and ease of performance characterize this electrostyl which types 12 characters per second. Average secretary needs only short training period to use electronic typewriter effectively. Compare this with the crude, slow manual typewriter of 1886. Public service in step with the times Television is seen and heard in every type of American home. These homes include children and adults of all ages, embrace all races and all varieties of gious faith, and reach those of every educational background. It is the responsibility of television to bear Tstantly in mind that the audience is primarily a audience, and consequently that television's onship to the viewers is that between guest and host. WGAL-TV Through the years, machines have been redesigned and improved to render more efficient service to users. Similarly, WGAL-TV, alert to its responsibilities, has kept pace with the times in order to fulfill the current needs of the many communities it serves. Lancaster, Pa. • NBC and CBS STEINMAN STATION Clair McCollough, Pres Representative: The MEEKER COMPANY. Inc. New York Chicago • Los Angeles • San Francisco SPONSOR • 19 JUNE 1961