Sponsor (Apr-June 1961)

19 June 1961/SP0NS0R-WEEK FCC moves toward 13 ll's on clear channels The FCC has opened the way to :he assignment of 13 Class II sta:ions, one on each of a present l-A :lear channel. The new service would be for unimited time and would be in "underserved or white areas." . New Class II stations would be permitted, if this action is consumnated, for the following locations and channels: Idaho, 670 kc; Nevada )r Idaho, 720 kc; Anchorage, Alaska, ^50 kc; San Diego, Calif., 760 kc; Nevada, 780 kc; North Dakota or South Dakota or Nebraska, 880 kc; Utah, J90 kc; New Mexico, 1020 kc; Wyoming, 1030 kc; Colorado, 1100 kc; California or Oregon, 1120 kc; Mon:ana, 1180 kc, and Kansas or Nebras<a or Oklahoma, 1210 kc. McAllister Kenneth McAllister, former senior /.p. of Benton & Bowles, has be;ome advertising v. p. of Thomas J. -ipton. He will report directly to W. Gardner Barker, Lipton president. At B&B McAllister was a director and management su pervisor. Previously he was v.p. and secretary of the plans board at SSC&B, and was at one time an executive cf Columbia Records and of /VGY, Schenectady. (enneth McAllister Summer football The Mutual Radio Network has acquired exclusive broadcast rights to "All American Game," a summer all-star football classic created by the American Football Coaches *\ssn. TV'S WAX WAXES Television's share of the advertising expenditures of the top ten wax and polish companies rose from 63 per cent in 1959 to 86 per cent last year, reports TvB. The top ten, which account for nearly all ad spending in the field, spent $16.6 million in 1960 compared to only $10.7 million in 1959. NBC TV news a '61-62 $27 million sellout Mutual of Omaha (Bozell & Jacobs) has renewed Chet Huntley, giving NBC TV a $27 million sellout of regular news programs. Other NBC TV news advertisers are General Mills, Texaco, R. J. Reynolds, Douglas Fir, Pittsburgh Plate Glass, and Gulf Oil. QUEEN'S 'PSY-COM' Dr. Harvey Queen has formed a new attitude measurement company, The Psychological Research Company. It will evaluate and diagnose advertising effectiveness with "PsyCom," a psychological communications effectiveness system. Multiplex sells itself H. H. Scott, Inc., manufacturer of home stereo components, will probably be first advertiser to use fm stereo multiplex commercials. The product: its own home fm stereo multiplex equipment. First use was scheduled for 18 June on WKFM, Chicago. Commercials will also be scheduled on WCRB, Boston, as soon as multiplex transmitters are installed. Commercials were written by Harold S. Goodstein, v.p. account executive for Arnold & Company, Boston agency for H. H. Scott. Maine stations Maine Broadcasting System's three radio stations will be represented by Broadcast Time Sales. Green Giant returns to network tv Green Giant (Burnett) is back on network after an absence of several years. The beneficiaries are NBC TV and daytime. Estimated expenditure for a 52week run is $600,000. Reason for the canner's defection: a peeve over something that happened in connection with the Mickey Rooney series. CUFF PROMOTED Joseph P. Cuff has been elevated at Robert E. Eastman to the post of national sales manager. At the same time Richard C. Arbuckle moves to New York to become manager of that office. Cuff joined the national radio representatives three years ago and became eastern sales manager in 1959. Arbuckle joined Eastman at the same time and was named executive v.p. in May 1959. Meanwhile v.p. George G. Dubinetz takes over management of the Chicago office and Thomas F. Cosgrove Jr. joins the sales staff. Joseph P. Cuff SRA takes step The SRA Trade Practices Committee and Broadcast Committee of the Four A's last week laid the basis for resolving a series of mutual problems. Two subjects seemed to be of paramount importance. The agency people were much concerned about the adoption of a system that would provide them with information about the schedules of competitive products, while the reps voiced an interest in having more spot buying agencies use the SRA standard contract. SPONSOP 19 june 1961 More SPONSOR-WEEK on page 64