Sponsor (Apr-June 1961)

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WBC CREATES new dimensions in late evening televisior Originating from New York and San Francisco... 11:1 5-1 2:45 Mon.thru Fri PM spans the continent and brings to the "late nighter" a constant flow and interchange of enter tainment, ideas and PEOPLE. PM concentrates on the deep excitement in people... their privat views. . .their inner perspectives. As you will see— PM is fresh television at its powerful best. PM EAST. The East show (11:15 pm-12:15 am) originates in New York City. Featured Star: Mik< Wallace (warmer than you've known him— and still the most sure-footed man about television). Wit! Joyce Davidson (beautiful, blonde Canadian entry to American television — smarter and sharpe than any woman has a right to be). With her help, Mike probes the glitter of people who thrive ir the city's big lights, people from all shades of life. Each night Mike explores a different chunk o human experience, which mixes the humor, guts and excitement of people in the big city. PM WEST. The West show (12:15 am-12:45 am) originates in San Francisco. It features Terrene* O'Flaherty (TV Editor of the San Francisco Chronicle with vibrant intellect, vast knowledge — and ; wide, flashing smile). He knows best how to bring out the lively music and humor of San Francisco' famous jazz spots and coffee houses. The tempo's cool and relaxed— and with it comes dee insight into the city and its people.