Sponsor (Apr-June 1961)

49th and Madison )rganization geared to build was most interested and want to ongratulate you on the excellent irticle in your 17 April issue on Norelco and Harry Fry. We have been very close to the Norelco electric shaver program for he past eight years, and have been is impressed as your reporter in the vay Norelco has shown what you call 'a sixth sense when it comes to tv. There is another phase of Norel:o's advertising not covered in your irticle, which we think is equally im>ressive and interesting. Our agency legan working with Norelco and Harry Fry at the recommendation of Roy Trauger, the Norelco sales representative in this area, who felt tha.t it would be advantageous to supplement the sound advertising, publicity, promotion, and merchandising efforts of Norelco's activities with similar efforts geared to the particular problems of this part of the country. Since that time, I understand that Norelco has a.dded a number of other agencies to create a network of agency activities, carefully coordinated and integrated with the activities of Harry's department in New York and NO, THIS IS "KNOE-LAND" (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise S 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 71.7% SHARE OF AUDIENCE According to March, 1961 ARB we average 71.7% share of audience from 9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. KNOE-TV Channel 8 Monroe, Louisiana The only commercial TV station licensed to Monroe. Photo: Tallulah division of Chicago Mill and Lumber Co., manufacturers of lumber, veneer, plywood and wooden packages for nation-wide sale— Tallulah, Louisiana. CBS • ABC A James A. Noe Statior Represented by H-R Television, Inc. with the C. J. LaRoche Agency. The task involved to effect this smooth cordination is obviously a gigantic one, and the efficiency with which we are helped in our problems here by Harry Fry, Bob O'Connor, and George Games of Norelco, is a tribute to their fine administrative abilities. They are indeed geared to build sales volume — but they don't need me to point ou their success. Herbert Summers Hall Powell, Schoenbrod & Hall Chicago, III. V Directory requests Would you please send me a copy of your latest 5-City TV/RADIO Directory I would also like, if possible, to be put on your mailing list for receiving each new edition which you publish. William E. Hatch senior v.p. & treasurer Ted Bates N. Y. C. * * * Please send us your 5-CITY TV/ RADIO Directory. William L. Eure. Jr. general manager WRAP radio Norfolk, Va. • Subscribers to SPONSOR will receive a copy of the 5-City Directory without cost. Extra copies cost 500 each ; 10 or more, 400 each. Setting the record straight In reference to your 'Sponsor-Scope' item in the 29 May issue of SPONSOR about Campbell taking its first dip into daytime tv. I beg to make a correction. I produced for the Campbell Soup Company, for the now defunct Ward Wheelock Agency, the tv version of, Double or Nothing, starring Bert Parks some four years ago. This exciting half hour ran on Mondays. Wednesdays and Fridays from 2:00 to 2:30 p.m. on the CBS TV network. It did very well rating-wise. The format for the tv version, which I created and own. had an exciting horse race competition in it. and we did a very good job of selling the Campbell Kids as part of the Double or Nothing quiz show competition. Thanks for setting the records straight. Walt Fra.mer Walt Framer Productions N. Y. C. SPONSOR 19 june 1961 27