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Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
000928
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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"It's a great party, Airs. Williams." The mother in the background is one of the nation's adults, 10 receive and control 98% of the U.S. income. In the WBT 48-county basic area, adults receive control most of the $2,690,786,000 worth of spending money... and WBT radio has the larg lumber of adult listeners. Clearly, the radio station to use for more sales is the one that reaches WBT RADIO CHARLOTTE. Represented nationally by CBS Radio Spot Sales. Jefferson Standard Broadcasting Company Sources: U.S. Oept. ot Commerce. Spring 1961. Area Pulse and Sales Management's Survey ot Buying Power, 1960