Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
000944
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
May 18, 2024
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RADIO BASICS /JUNE /* Facts & figures about radio today 1. CURRENT RADIO DIMENSIONS Radio homes index 1959 homes Radio station index End of May 1961 Stations CP's not on air on air New station requests New station bids in hearing* Am Fm 1 3,590 1 149 1 871 1 208 521 1 80 1 80 1 17 End of May 1960 Am Fm 1 3,479 1 86 1 727 1 163 1 634 1 80 1 211 1 42 source: vcc monthly reports, commercial btstiom •April Radio set sales index April 1961 April 1960 603,489 547,839 375,570 399,963 2,698,218 2,627,147 1,454,906 2,263,057 979,059 947,802 4,153,124 4,890,204 Source: Electronic Industrie) Assn Home figures ire estimated reUII •■!••. auto figures are factory production These figure* are of D.S nrodurrlnn ntila Radta" tr phonographs add another 15-20% to home sales figures. Figures are subject to change. 4 months 1961 4 months 1960 1000) 10 9 8 7 6 5 4 2. CURRENT LISTENING PATTERNS Spring in-home radio listening, by hours of the day 8,209 7121 7,220 6,775 5,786 5,538 5,341 — — ■ 4,352 4,055 3,907 4,302 4253 3,412 3,313 2670 2.769 2,374 Z,3TT 1000) 10 9 8 7 6 5 4 6 7 8 9 10 II 12 MORNING r.EW YORK TIME MONDAY THRU FRIDAY Z34 56789 10 AFTERNOON EVENING MONDAY THRU SUNDAY • n Co., thousands of homes listening per average minute. March 1961 44 iBiiiiiiuiiiiiiiiii^ SPONSOR • 19 JUNE 1961