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for a reading treat get the May
U.S. RADIO!
National and regional buys in work now or recently completed
SPOT BUYS
TV BUYS
Procter & Gamble Co., Cincinnati: Schedules for Downy fabric softener start about issue date in 12-15 markets. Placements are for the P&G contract year, using moderate frequencies of day and night minutes. Buyer: Dorothy Houghey. Agency: Gray Adv., New York.
DX Sunray Oil Co., Tulsa: Going heavily into southwestern markets with 26 to 52 week schedules. Buys are for half-hour syndicated shows and sports and news segments. Buyer: Kelly O'Neill. Agency: Potts-Woodbury. Inc.. Kansas City.
Lucky Lager Brewing Co., San Francisco: About 30 western markets are getting summer schedules for Lucky Lager beer. Fairly weighty runs of night minutes and I.D.'s are set for 13 weeks. Buyer: Marion Monohan. Agency: McCann-Erickson, San Francisco.
Noreen, Inc., Div. of Lehn & Fink Products, Denver: Placing schedules to start 7 July for nine weeks for its shampoo. Nighttime minutes are being used in 12-15 top markets. Buyer: Brendan Broderick. Agency: Ted Bates & Co., New York.
Standard Brands Incorporated, New York: Lining up slots on CBS TV affiliates for a September start on Gunsmoke reruns. Various S-B products will be scheduled, and alternate-week sponsorship is sought. Buyer: Bob Dekker. Agency: Ted Bates & Co., New York.
RADIO BUYS
Northwest Orient Airlines, St. Paul: Campaign to introduce its new Boeing 720 jet service starts late this month in 28 markets. Markets are both off-line and major on-line cities. Traffic and day minutes are bought, with duration indefinite. Buyer: Ben Leighton. Agency: Campbell-Mithun, Inc., Minneapolis.
Purolator Products, Inc., Rahway, N. J.: Schedules for this manufacturer of oil, air and fuel filters will begin late June or early July in 15-20 markets. Placements are primarily traffic minutes, Monday through Saturday. Buyer: Helen Davis; J. Walter Thompson Co., N.Y.
Ceneral Motors Corp., Detroit: Its Guardian Maintenance campaign starts 3 July for seven weeks. Traffic minutes and 20's are being placed in 63 markets. Buyer: Cullingford. Agency: D. P. Brother & Co., Detroit.
Bristol-Myers Co., New York: Mum cream deodorant's summer campaign starts 3 July in 12 top markets. Schedules of minutes in traffic and housewife time are for eight weeks. Buyer: Don Miller. Agency: DCSS, New York.
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19 june 1961