Sponsor (Apr-June 1961)

T. R. Effic! WTRF-TV £££ A FRUSTRATED MOTORIST tried to pass a truck for many miles. Everytime he tried to pass, the truck driver increased his speed or swerved toward the middle of the road Finally, at a stop sign, the motorist pulled alongside the truck driver's window. "Well?" growled the truck driver glaring viciously. "Nothing important," was the motorist's reply. "I know what you are but I merely wanted to see what one looks like." Wheeling wtrf-tv JOAN D'ARC was the first to say it: "I'm smoking more but enjoying it less1" (Thanks to Wanda Rennie of Shadyside, Ohio) wtrf-tv Wheeling BEST WAY to find out if you're a poor loser . . aet! Wheeling wtrf-tv UNDER THE PIE LIST on the menu of the Three Caynors Restaurant is printed, "Remember the Alamode." wtrf-tv Wheeling SIGN on Cape Canaveral Restaurant: Launch." 'Out to Wheeling wtrf-tv IF YOU WANT TO LAUNCH a successful spot schedule and reach the big TV audience in the Wheeling-Steubenville Industrial Ohio Valley, ask George P. Hollingbery to arrange your advertising on WTRF-TV. Do it from Wheeling. wtrf-tv Wheeling THE HOLLYWOOD YOUTH was so proud . . . he had the most parents at the PTA meeting. CHANNEL SEVEN WHEELING, WEST VIRGINIA • MATURE, ESTABLISHED PERSONALITIES • AWARD WINNING NEWS • EXCLUSIVE HELICOPTER TRAFFIC REPORTS • FIGHTING EDITORIALS • ADULT MUSIC • w THE STATION OF THE STARS CALL GILL-PERNA, INC. Reps at work ,; Jack Sweeney of Bob Dore Assoc, New York, feels that, "When Newton Minow, F.C.C. Chairman, blasted the industry at the recent \ \l> Convention for imprudent use of their privilege as broadcaster-, he gave radio its biggest boost in years. For his remarks and the attendant publicity reflected on the type of programs offered on tv and the poor job tv is doing as far as public service is concerned. Mr. Minow couldn't make the same complaint about radio because most stations are deeply enmeshed in communitv affairs and earn the loyalty of their audience not only for the many hours of entertainment they afford, but also because of the definite service they provide. One of our stations does all the announcements regarding meetings and other functions conducted by more than two hundred church groups, civic and social organizations in its community. Another runs a Christmas party in a downtown theatre attended by more than 6,000 people. Radio is like one of the family and certainly provides the perfect setting for an advertiser's message." Roy V. Smith of Weed Television Corp., New York, states, "As a result of the ever increasing competition of the networks in the realm of spot television through spot carrying shows, it is more and more important that representatives, as well as stations, keep not only agencies, but clients right up to date on network clearances in their markets. In many cases an advertiser using a network spot carrier may think he has national coverage, but actually, he may be missing out as much as 25' , or more coverage in areas where his advertising me>^L j sage is not delivered, due to inm ^L clearance in one 01 two station ^^^l markets. Once llii fact i> brought ^M ^^. i.i client's attention the resull i B fl ■ often spol budget in these ■ ^k kets. In helping to accomplish ^^^^^^ ^^^^^^^^ this, it is very important for a sta tion to contact local distributors and district managers to recpie-t support for the client in their areas, and for the station to inform its representative who was contacted locally. We at Weed ha\e found that both agencies and clients appreciate this information and. needless to say, stations appreciate this extra spot business." :><> SPONSOR 19 jink 1961