Sponsor (Apr-June 1961)

Record Details:

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had to call on was educational stations. Well sir, Henry, sure hope you find something. Things are tough here, too. Our morning news strips that the political science professor is doing for us are pretty well sold. Can't find anybody who is interested in our Weights and Standards show or in our Theological Interpretations of the Old Testament. Our afternoons are dragging a little, too. since we had to put in the two hours of Middle Eastern music. Last rating we had showed the setsin-use down to around 5%. When you divided that among 16 am stations and 8 fm stations in a community of 250,000 I guess you could say that most of us are serving the minority groups pretty well. Of course, our image in the community is very good. Wish I could offer you a job, Henry, but you know how it goes. We've really got the overhead down to rock bottom. Just myself, two announcers and the seven people on our public affairs staff. Thank heavens for automation! Kindest regards, Charlie GLOBAL TV (Continued from page 41) accomplishments. We must dedicate ourselves to utilizing the broadcast facilities not only to tell freedom's story, but to writing new chapters of success. A starving man has little time for philosophy. A secure, healthy man has no love for a commissar. The ideas of freedom, to win new converts, must be based on a firm foundation of economic strength. International television will serve freedom's future by providing a terrific stimulus to the economies of individual nations, and to productive international trade. We have learned that television, through its use of sight, sound and motion, creates the emotion to buy. Television performs a marriage between desire and possibility. It brings the consumer to the goods and services available to him. By doing this, television opens new markets. New and better products, designed to meet new needs, create wider prosperity. Television advertising not only lu IN ROCHESTER.N.Y. i WHEC-RADIO NEWS is where it happens ! SPONSOR 19 june 1961 53