Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
000964
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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SPONSOR WEEK WRAP-UP CLEAN YOUR HOUSE, LADY? The Tampa, Flo. housewife-winner of WFLA radio's Spring Housecleaning contest, welcomes personalities (l-r): Bob Jones, Jean Morris, Dan Johnson, and Bob Bradley, coming to clean (?) her house. A professional cleaning firm, co-sponsors stint Advertisers SPECIAL AWARD is accepted by W. C. Swartley (r), v. p. of WBZ-TV, Boston, from the Greater Boston Chamber of Commerce, presented to the Westinghouse stations 'in recognition of their contribution for their Sounds of Democracy.' Award was made by James Roberts Campaigns: • ReaLemon •Puritan (Lilien feld I , Chicago, is introducing Happy Island Puncn. a mixture of six tropical fruit juices, to the Chicago market in print. 27 June. Tun weeks hefore this the product will begin a schedule of 58 spots on WLS and WIND. Chicago, to continue through the summer. • Union Starch ami Refining i Baer-Kimhley-Spicer) is running a spot schedule in 23 tv markets of live commercials for the company's Instant Lemon and Penant. • Lehn & Fink iGMM&B) will promote Lysol on nighttime television beginning 2 July through 27 August. PEOPLE ON THE MOVE: Robert E. Hughes to national sales manager. Exquisite Form Brassiere division, from Silf Skin division. Exquisite Form Industries . . . William H. Derbins ot v. p. for marketing, DuBarrv division. Warner-Lambert. ASSOCIATED EXCLUSIVELY with WTAR. Norfolk, Va., effective as of now, Warren Hull tv personality (m.c.) (I), is congratulated by Robert M. Lambe, pres. and gen. mgr. of the station. Hull will produce and appear on several of the station's television programs DISTINGUISHED SERVICE IN PUBLIC INTEREST' is the subject of award to Frederick Ford (I), former chmn. of the FCC. The plaque was presented to Ford, now FCC Commissioner, by Leo Solomon, N itional Audience Board's Washington rep SPONSOR 19 JUNE 1961