Sponsor (Apr-June 1961)

Record Details:

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from director of product management, Mead Johnson . . . Amos M. Kidder, III, to brand manager, Lehn & Fink for Stri-Dex medicated pads, from K&E . . . Oscar Lubow to director of promotion services, Lever, from v.p. and account supervisor at Y&R . . . Robert IG. Bosart to manager of retail advertising, B. F. Goodrich, from manager of advertising and sales promotion, Arvin. Agencies Agency appointments: Elgin ($3 million) to McCann -Mars chalk from JWT . . . Romick's International Tobacco to Enyart and Rose, L.A. . . . Schlitz ($12 million) to Burnett from JWT . . . Aldon Rug Mills to Yardis . . . Kraft Foods to Clinton E. Frank, Chicago, for agricultural and some edible products; Needham, Louis and Brorby, Chicago, will continue as agency for other edibles . . . Zodys discount department stores, Cal., ($.5 million) to Beckman, Koblitz, L.A. PEOPLE ON THE MOVE: Cal Vincent to media and research director, Charles Bowes, L.A., from advertising manager, O'Keefe & Merritt, L.A. ... Dr. Perham C. Nahl to staff economist and research supervisor, Burnett, from creative research, Needham, Louis and Brorby . . . Thomas M. McDonnell to director of television and radio, Lynn Baker, from creative producer-director, FC&B . . . Robert Powell to account rep, Shell Oil-midwest, OB&M from his own agency, Detroit . . Edward P. Anderson to senior v.p in charge of advertising and super visor of the subsidiary, Morse Inter national Agency, at Richardson-Mer rell . . . Gordon H. Lusty and Rob ert Herzbrun to v.p.'s at BBDO . . Richard Martell to v.p. and account supervisor, D-F-S, from v.p. at Grey . . . Robert E. Harris to account executive, Bresnick, Boston, from advertising and sales promotion, American Standard . . . George E. Schaefer to account supervisor, DDB, from BBDO . . . Robert B. Conroy to marketing specialist, western division, GMM&B, from national field director Ayer . . . Dr. Herbert E. Krugman to v.p. and associate research director, Bates, from Loewy/Snaith . . . Edward F. Cauley to marketing executive for Listerine, L&F, from account group head, BBDO . . . John Cuff to chairman of the board, B&B, Ltd. Quest: MW&S, after dropping its four year affiliation with Beckman & Koblitz, L.A., because of an account conflict, is seeking a new west coast set-up. C4 TOT \ I . STATIONS ON THE AIR las of 1 June 1961) AM: 3,590 FM: 871 TV: 541 BOUGHT/SOLD/ APPROVED Sold: WKNB, New Britain, Conn., to Hartford County Broadcasting, Louis ADMIRING TWO POLAR BEAR CUBS are (l-r): Richard Fuller, pres. of Rochester's Seneca Park Zoological Society: Ed Meath, WHEC d.j.; Ann Rogers, WHEC-TV personality; Lowell MacMillan, gen. mgr. of WHEC; and Wilbur Wright, dir. of Rochester City Parks (one was purchased by WHEC, Rochester, N. Y., the other purchased as the result of a one-day WHEC radio/tv fund campaign) the price: $1,250 for former JANEY JINGLES (alias Pat Ritter), shows WTVN-TV, Columbus, O., children viewers a map of the world, as she explains some of the highlights of current events. Janey explains the news of the day to the pre-school age children every morning of the week SPONSOR 19 JUNE 1961 65