Sponsor (Apr-June 1961)

Shaw to Chicago tv staff. Kat/. from NBC Spol Sales. New quarters: Spot Time Sale* moved to 400 North Michigan Ave., Chicago office, with new phone number 167-6106. Film Salt's planning seems to be the order of the day. UAA is holding a national sales meeting in New Orleans while MGM-TV's Richard Harper is off to Europe for a month on a sales planning tour. Main order of business at UAA's meeting was presentation of a new group of recent feature motion pictures, to go into tv release later this month. Harper will meet tv executives and MGM international execs to discuss availability and distribution of MGM tv series and short subjects. International : Intercontinental Tv has prepared a brochure introducing their first package of films ready for immediate release to tv . . . The first two film properties of Magnum Tv International, Peter Gunn and Mr. Lucky, have been sold for the Venezuelan market to Venevisa. the ABC TV Venezuelan affiliate. Both will be telecast in Spanish-dubbed version in Mexico, Argentina. Uruguay, and Venezuela. PEOPLE ON THE MOVE: Paul Kavin to account executive, United Artists Associated, from TV Industries . . . Alex A. Nolfi to account executive. Jayark Films, from ZivUnited . . . Frank Reel to v. p. in charge of business affairs, Ziv-UA. from v.|).. legal affairs . . . Leonard Davis to chairman of the board. president and chief executive officer, National Telefilm Associate Colombia, South America, will be introduced to the Peace Corps via 8-week series of programs by short wave station WRUL. The program is to originate at Rutgers U. where the 64-man Peace Corps is training for their end-of-thesummer arrival in Colombia. ABC's o&o radio stations will campaign for street and highway safety during the month of June. The campaign, conducted in cooperation with the Advertising Council, will use national celebrities as well as people such as Howard Pyle. president. National Safety Council. Public service in action: WEJL, Scranton. Pa., began a five minute weekly program, Today's Health. along with the Lackawanna County Medical Society. The show's function is to help combat health problems on every level . . . WSPA (AMFM-TV), Spartanburg, S. C, has started an on-the-air campaign to fire the citizens of the lower Piedmont area to paint up, clean up, and fix up . . . Gov. Edmund G. Brown has signed into law a bill granting radio and tv newsmen and news commentators the right to protect their news sources . . . WAAF, Chicago, is running 20 announcements daily for the Tractors For Freedom Campaign . . . WHC, Pittsburgh, Pa., will telecast Luncheon at the Ones. The program is an exclusive five part report on the numbers racket in Pittsburgh, uncovered by Post-Gazette crime reporter Vince Johnson and filmed by WIIC chief cameraman Fred Silhol . . . Q A. Can BONDED provide a better shipping service for TV syndicators? Yes, BONDED provides nighttime and weekend service and maintains Teletype connections to all cities. BONDED TV Ml NEW YORK CHICAGO LOS ANGELES TORONTO A Division of NOVO INDUSTRIAL CORP. k\ OO-TV, Tulsa, was the center of activitj of the first national Conference on the Peaceful Uses of Space. To open the three day meeting, the station telecast live one hour of NBC's Today show . . .WAST, Albany, donated a microwave system complete with transmitter and a special receiver to the Mohawk-Hudson Council for Kducational Television. Kudos: WBZ, Boston, was awarded a Certificate of Merit from the Leukemia Society as an expression of appreciation in the community-wide volunteer effort to combat leukemia . . . WMAQ, Chicago, and traffic reporter, Bill Warrick, winners of the Traffic Safety Achievement Award by the .Chicago Motor Club for the promotion of traffic safety . . . James E. Allen, general manager, WBZ-TV, Boston, has been named to the board of the Northeastern Regional National Conference of Christians and Jews . . . WHU, Hempstead, N. Y., received a bronze plaque for "outstanding support of the program and objectives of the National Foundation over the years" . . . Jack Marsh, WJZ-TV, Baltimore, newsman, was awarded a certificate of honor by the Baltimore City Police Department for oft-rendered assistance to numerous officers in the performance of their duties. Trade Dates The Florida Association of Broadcasters, which now includes all tv stations and 85% of radio stations in the state, will hold its Annual Convention, 14-17 June at the Seville Hotel, Miami Beach. Two hundred broadcasters are expected to attend. Speakers will include Howard Cowgill, former chief of the FCC's Broadcast Bureau, and FCC Commissioner Robert T. Bartley. High on the FAB's agenda will be a discussion of ratings and editorializing. 22 June, fourth annual meeting of the promotion and information services directors of the five CBS o&o tv stations at the St. Regis Hotel, New York. 19 June, national ((inference of the American Marketing Association, L.A. + 7H SI'ONSOU 19 JUNE 1%1