Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
0001030
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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SPONSOR WEEK WRAP-UP SEEN AT NAB CONVENTION, Washington, D. C. last month are WKAP, Allentown, Pa. group (l-r): Ogden R. Davies, general manager, Rahall Radio Chain; Mrs. N. Joe Rahall; N. Joe Rahall, president of Rahall; and Wally Warren, sales rep for Gates Radio Co. WKAP has just purchased a 5 kilowatt transmitter and has received a construction permit from the FCC HE'S FROM MEDDYBEMPS, Maine— (he says), and wants world to know it! Dex Card, new morning for KYW, is proud of his hometown, was feted with parade throughout downtown Cleveland, (that's him in white coat in antique car) as he arrived from Boston's WOOP Advertisers Admen have a tendency to slow down changing jobs after the age of 40, according to a study by Conley Associates. The average adman changes johs ever) 3.3 years before he's III and everj four years after 40. When he gets to 50. the survej found, he moves on the average ever) five \ears. P.S. : The most stable of admen are in the food field. Campaigns: • Lever (OB&M) is using spot tv and newspapers to introduce Hum. first blue low sudsing detergent. General Mills ( DFS I will use Newspapers, radio, and television throughout the nation to announce that its Gold Medal '"kitchen-tested flour" can be used in all bakings without sifting and without altering existing recipes. PEOPLE ON THE MOVE: Adrian James Flanter to manager 'JOEY THE CLOWN' (Brooks Lindsay) en tertains some 80 youngsters and three adults whose lives have been saved by the miracle of 'open heart' surgery. The groups were brought together for a 'heart party' by WSOC-TV, Charlotte, N. C, to thank donors 54 SPONSOR • 26 JINK 1961