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SPONSOR WEEK
WRAP-UP
SEEN AT NAB CONVENTION, Washington, D. C. last month are WKAP, Allentown, Pa. group (l-r): Ogden R. Davies, general manager, Rahall Radio Chain; Mrs. N. Joe Rahall; N. Joe Rahall, president of Rahall; and Wally Warren, sales rep for Gates Radio Co. WKAP has just purchased a 5 kilowatt transmitter and has received a construction permit from the FCC
HE'S FROM MEDDYBEMPS, Maine— (he says), and wants world to know it! Dex Card, new morning for KYW, is proud of his hometown, was feted with parade throughout downtown Cleveland, (that's him in white coat in antique car) as he arrived from Boston's WOOP
Advertisers
Admen have a tendency to slow down changing jobs after the age of 40, according to a study by Conley Associates.
The average adman changes johs ever) 3.3 years before he's III and everj four years after 40.
When he gets to 50. the survej found, he moves on the average ever) five \ears.
P.S. : The most stable of admen are in the food field.
Campaigns:
• Lever (OB&M) is using spot tv and newspapers to introduce Hum. first blue low sudsing detergent.
General Mills ( DFS I will use Newspapers, radio, and television throughout the nation to announce that its Gold Medal '"kitchen-tested flour" can be used in all bakings without sifting and without altering existing recipes.
PEOPLE ON THE MOVE:
Adrian James Flanter to manager
'JOEY THE CLOWN' (Brooks Lindsay) en
tertains some 80 youngsters and three adults whose lives have been saved by the miracle of 'open heart' surgery. The groups were brought together for a 'heart party' by WSOC-TV, Charlotte, N. C, to thank donors
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SPONSOR • 26 JINK 1961