Sponsor (Apr-June 1961)

df L&1N a> manager <>( creative research and research project director, respectively. ^ New office: F&S&R will open its eighth office, 1 August, at (>07 Boylst<m St., Boston. New Quarter?: Lenny Kahn to 1836 Euclid Ave., Cleveland, Ohio. TOTAL STATIONS ON THE AIR (as of 1 June 1961) AM: 3.590 FM: 871 TV: 541 BOUGHT/SOLD/ APPROVED Sold: K.WRE. Warrenlon. Mm., to Glenayre Broadcasting. Harry H. Coon, owner, of Chicago, from J. Soulard Johnson and Harry G. Kline. The price: $178,500; brokered by Hamilton-Landis & Associates, Washington. D. C. . . . Pacific Telescription System, Santa Cruz. Cal., to the TelePrompTer Corporation of NewYork from David McKay and Asso WWTV-AREA SERVICE STATIONS SELL 76% MORE THAN DELAWARE'S! B^Ba inii WWTV WWTV hot doily circulation, daytime and nighttime, in 3d Michigan counties (NCS No. 3). WKZO-TV — GRAND R4PIDS-KALAMAZ00 WKZO RADIO — KAlAMAi. ■ -BATTIE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDSKAUMAZOO WWTV — CADILLAC-TRAVERSE CUT K01N-TV — LINCOLN, NEBRASKA Service stations in Northern Lower Michigan — 36 counties served by WWTV, Cadillac Traverse City — cash-in on 76% more sales of gasoline and other automotive service products than all the stations in Delaware*! Hence Northern Lower Michigan is important to you, and so is WWTV. WWTV alone reaches an area served by 12 daily newspapers and 18 local radio stations. Furthermore, WWTV delivers more homes than Station "B" in each of 200 weekday quarter hours surveyed, 8 a.m. -6 p.m. (NSI, Cadillac-Traverse City, Oct. 17-Nov. 13, 1960). Add WWTV to your WKZO-TV (KalamazooGrand Rapids) schedule and get all the rest of outstate Michigan worth having. If you want it all, give us a call! *WWTV area service station sales are $79.7 7iiillion. Delaware's are only $45.4 million. WWTV 316,000 WATTS • CHANNEL 13 • 1282' TOWER • CBS and ABC Officially Authorized for CADILLAC-TRAVERSE CITY Serving Northern Lower Michigan A**ry Knodet, Inc., Exclusive Notional tf#pr»i»nfohV#* ciates; the Price: $800,000; brokered by Hamilton Landis & Associates. San Francisco office. Associations Phil Edwards was elected president of the New York Chapter of the Broadcast Pioneers at their annual meeting last week. Other officers elected were: Jeff Sparks, May Singhi Breen. and \ in cent Lopez as v.p.s; Henriette Harrison as secretary: Lillian Okun. financial secretary; Robert Higgins. treasurer. The NAB's hoard of directors approved president LeRoy Collins' proposal to create a single overall authority to administer radio and tv codes. Also approved was his suggestion to establish an NAB Research and Training Center in association with a leading University. The board created the office of executive v.p. and gave the Governor authority to fill this position, with board approval. TvB"s president Norman E. Cash told a sales clinic in New Orleans that magazine circulation has failed to keep pace with the growth of the U.S. adult population in the past five years. He said "the U.S. adult population has grown from 116.7 million in 1956 to 123 million in 1960 (an increase of 5.49? ) while magazine circulation went from 185.7 million in 1956 to 190.4 million in 1960 (an increase of 2.5' i ). As a result, magazines per adult have declined from 1.6 in 1956 to 1.5 in 1960." He also mentioned that "magazines per adult have remained at a steady 1.5 for the last nine year c\ cept for the peak years of 1955 and 1956 when it was 1.6: time spent with the medium remains at a relatively low level, 12 minutes per day. In 1951, 247 magazines were competing for the reader's time, today it has increased to 273. Lanolin Plus, for its color plus nail-strengthening enamel, will run the largest campaign ever as participating sponsor, at prime time, on major networks. 56 H'ONMII! 26 june 1961