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FILM-SCOPE continued
The five-minute program is still a syndication bandwagon: latest to join it is Jayark with Hollywood Histo-O-Rama, a new series of 208 biographical segments.
Jayark, incidentally, has raised sales on Bozo to 157 through addition of a dozen new markets. (For details, see FILM WRAP-UP, page 66.)
Third in the current crop of personnel elevations at Ziv-UA recently is the appointment of Robert H. Yamin, west coast operations manager, as assistant to president John Sinn.
Two previous promotions lately at Ziv-UA resulted in awarding of v.p. stripes to Lewis J. Rackmill and to Frank Reel.
CBS Films is telling a success story about half -hour western re-runs in the afternoon in Phoenix.
K00L-TV had a 2.3 Nielsen back in March 1960 when it ran Autry-Rogers features, Robin Hood, and Douglas Edwards between 3:30 and 5:30 p.m.; by November the station put in Captain Kangaroo, Freddy, and movies and had advanced to 5.1 but was still last in the market.
Then the station put in CBS Films' Flying A package of three westerns plus ITC's Broken Arrow and by March 1961 was first in the two-hour period with an 11.3 rating.
Note this: since stations buy packages like the Flying A as libraries they are free to use them in combinations. KOOL-TV also put the three westerns into a Saturday 1-2:30 p.m. slot where a year ago Nielsen reported a nil rating; by March 1961 they had worked up a 13.3 rating and 76 per cent share for the ninety-minute stretch.
Winners from the Second American Tv Commercials Festival will be seen in Chicago this week at the Sheraton.
Special feature of the 27 June event will be a screening of outstanding entries from the Chicago area.
Screening and dinner are to be under the auspices of three important trade groups: The Chicago Copywriters Club, The Art Directors Club of Chicago, and the Chicago Agency Broadcast Producers Workshop.
As the latest move in its expansion program, Video Tape Productions of New York has brought in Thomas Tausig as director of program sales.
Tausig was formerly v.p. in charge of tv-radio at Grant Advertising.
WASHINGTON WEEK
(Continued from page 59)
The CBS graduated payment plan for affiliates is being scrutinized as a means of getting around a probable prohibition on option time. All recommendations of the network study staff are under new and more serious consideration.
Celler beamed approval and added "I shall not rest until there is complete divorcement of BMI from every station and every chain."
Both Dodd and Celler were disturbed at high prices received when stations are sold. For some reason, Minow didn't comment to Dodd, but did assure Celler "the commission is going to do something about this in the future."
SPONSOR • 26 JUNE 1961 61