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the same companies. In most inpances the same radio and/or tv stations hold memberships, and pay dues, in about four of them.
Although the budget figures in the case of SRA and TIO are unavailable, judging from the structure of their dues and membership, it would be safe to assume that their annual incomes ran between $250,000 and a half million dollars. This would put these six associations somewhere in the area of $13 million in annual
incomes in toto.
How do they spend their money?
• BMI— most of BMl's $10 million annual income goes into royalties to those composers whose music the organization represents. The rest of it is invested in public service radio program production, in pamphlets and brochures, and in protecting the licenses and rights of composer members.
• NAB — with station dues as its financial backbone, NAB has been
instrumental in instituting voluntary codes for radio and tv which pro\ ide broadcasters with guideposts in determining acceptable programing and advertising practices; combatting discriminatory legislative proposals against advertising; achieving fair labor relations laws and wagehour regulations. NAB also considers itself the focal point of opposition to schemes to convert the American system of broadcasting to pay tv.
Radio Advertising Bureau
OFFICERS: Chairman of the board — Frank P. Fogarty; president — Kevin B. Sweeney; vice president and director of promotion— Miles David; secretary — Weston C. Pullen; ass't sec'y-treas. — William L. Morison.
BUDGET: $1.2 million annually.
MEMBERSHIP: includes radio stations, networks and station representatives.
DUES: each member station pays as monthly dues seven times the one time one minute daytime rate or the daytime hour— whichever is higher. Dues for daytime only stations is two-thirds of this figure. Source for these rates is current issue of Standard Rate & Data. Minimum monthly dues are $30.00.
MAJOR ACTIVITIES: sales presentations including budget and strategy recommendations. Presentations are directed mainly at advertisers not now in radio; advertisers effectiveness studies; brochures and research reports; mailings to members containing new sales tools and research facts; management conferences "to improve Kevin B. Sweeney tlle sales-efficiency of the total effort by member stations"; spring area sales clinics.
Station Representatives Assn.
)FFICERS: President — Lewis H. Avery; vice president — Daren F. McGavren; secretary — Eugene Katz; treasureri'ore; managing director — Lawrence Webb.
-Robert
Lewis H. Avery
BUDGET: figures not available.
MEMBERSHIP: 20 station representative firms.
DUES: members pay dues based on their gross volume of business.
MAJOR ACTIVITIES: conducts spot radio clinics among stations represented by member companies; prepares presentations; reports dollar volume figures in spot radio, whereby total dollar volume for all radio is possible to estimate; presents "timebuyer of the year" awards in N. Y. and Chicago; prepares and places advertising campaigns in behalf of spot; devised standardized contract forms for tv/ radio; and others.
ON soli
17 july 1961
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