Sponsor (July-Sept 1961)

Page scan 000235 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1961)
Leaf #:
000235
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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0 million. Strong in buying power too— they have oxer twice as much to spend as younger njies. They buy more. They consume more. More coffee . . . facial tissues . . . prepared puddings. I n it comes to cigarettes, for example, Nielsen says they use nearly twice as many as their Mger counterparts ... nearly two and one half times more than older housewife homes.** But H'-i, middle or older— you reach the housewife group most important to you with ^ Daytime's flexible scheduling. Put your advertising power where the selling fjr is-onJV2*C Television Network ... l€>ader in the Oft y time! •Mil Spccal Aiulii.i 4 wki I il Rnranh ISSM941 M 2:00 Jan Murray Show (color) • 2:30 Loretta Young Theatre • 3:00 Young Di M.lo.u • 3:30 From These Rooc . 4:00 Make Room For Daddy • 4:30 Here's Hollywood ONSOR 24 july 1961 13