Sponsor (July-Sept 1961)

ision programs and advertising. » # « Siepmann, Charles A. Radio, elevision, and Society. New York. Moid University Press. 1950. A history of radio and television nd a study of their social and psyhological effects on our tastes, opin ons. and values. * * * l)lin, Arnold A. Small Station lanagement and the Control of Ra 'io Broadcasting. Littauer Center, larvard University, 1948. A case study of the role of radiotation management in the complex iattern of influences that divide the ontrol of broadcasting. Preface by )r. C. J. Friedrich. * * » Warner, Harry P. Radio and elevision Law. Albany, N. Y., latthew Bender & Co., 1948. A comprehensive reference book n the regulatory structure of radio nd television law. * # * White, Llewellyn. The American ladio. Chicago, University of Chiago Press, 1947. A report on the broadcasting inustry prepared by the Commission n Freedom of the Press. •RODUCTION Brown, Donald E., and Jones, ohn Paul. Radio and Television >ews. New York, Rinehart and Co.. Lc, 1954. A classroom textbook containing 5 units, each with an introduction Vritten by an expert in the field, fol >wed by practical exercise materials. * * « Charnley, Mitehell V. News by adio. New York, The Macmillan o.. 1948. A text describing the special pracices, principles, and characteristics f radio news and an evaluation of •heir effectiveness or failure. » * a Chase, Gilbert. Music in Radio broadcasting. New York, McGraw' till Book Co., 1946. A collection of articles on the tanning, production, and broadcasting of music programs. * » <> Chester, Giraud and Garrison, ■ »arnet, R. Radio and Television — I" Introduction. New York, Applepn-Century-Crofts, 1950. A textbook based on the practical experience of the authors in teaching college radio courses, research in radio, and professional broadcasting. Television and Radio, 2d ed. New York, Appleton-Century -Crofts. Inc.. 1956. A comprehensive text on many phases of broadcasting. This revision contains changes of content and emphasis to reflect developments in the field, especially in educational uses, TV production, and film. * * « Hoffman, William G., and Rogers, Ralph L. Effective Radio Speaking. New York. McGraw-Hill Book Co., 1944. Under the headings Psychology, Strategy. Organization, Language, Writing, and Reading of a Radio Speech, practical pointers are given to help overcome mike fright and add color and interest in the delivery of an effective radio speech. » * «■ Hotaling, Burton L. A Manual of Radio News Writing. Milwaukee. Wis., The Milwaukee Journal, 1947. Discusses various types of radio news from writing to editing. * * « Turnbull, Robert B. Radio and Television Sound Effects. New York, Rinehart & Co., Inc., 1951. A comprehensive analysis of the part that sound plays in the radio and television drama how it is affected by writing and production, and some of the problems of the sound technician. RESEARCH An Appraisal of: "The Importance of Radio in Television Areas Today," Advertising Research Foundation. 1955. 14 pages. Analysis of an exploratory study sponsored by the Henry I. Christal Company, about the importance of radio in television areas. * * « Male vs. Female Influence on the Purchase of Selected Products as Revealed by an Exploratory Depth Interview Study With Husbands and Wives, 7958. 272 pages. By Daniel Starch and Staff. An exploratory study covering 12 different products and services: air travel, automobiles, automobile tires. REGIONAL RADIO {KELO-LAND STYLE) IS NOT JUST A STATION REACHING OUT! It's also a lot of cities and townships wanting you in! KELO Regional Radio gets a hearty welcome every mile of the vast area it spans! That's because KELOLAND, big as it is, is one audience in its community of interests. Its scores of counties have listening tastes in common — and KELO RADIO knows those tastes like a book! NBC KELO 13,600 WATTS RADIATED POWER 13,600 Sioux Falls, S. D. and all Kelo-land JOE FLOYD, President Jim Molohon, Mgr.; Evans Nord, Gen. Mgr. Represented nationally by H-R in Minneapolis by Wayne Evans & Associates Midcontinent Broadcasting Group KELO-LAND tv and radio Sioux Falls, S. D.; WL0L am, fm Minneapolis-St. Paul; WK0W am and tv Madison, Wis.; KSO radio Des Moines ADIO BASICS 115