Sponsor (July-Sept 1961)

Page scan 000605 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1961)
Leaf #:
000605
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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|>»c behind the scene heros the best interests of broadcasting jtent of tbings to come ... . order of appearance might be a summer festival _. 1 May p. 10 15 May p. 10 29 May p. 8 12 June p. 10 26 June p. 14 DEPARTMENTS iwsmaker of the Week: I Shelton — W. Boiling — I K. McDaniel, W. R. McAndrew i W. Minow Zellner — Murrow S. Salant - [R. Dixon . Mikelson ilgin I Bell ... --. Israel .._. Barliorka - ere Salinger __ McCoy Cox _ Peterson .._ N. Minow -— . — - B. Campbell .._ Strouse — — M. Gray ..._ -_ Vhite, C. Cass, A. Berla, A. Ritter ___ and Radio Newsmakers: L. Shapiro, H. H. Marsh, Kelso Taeger, T. J. 'Dea _ leulman, D. Denenholz, F. von Stade, F. Kemp Lichenstein. H. Trenner, K. Dare, F. Bernstein Rush, C. Kirtland, W. Andrews, D. Sacks Lareau. W. Jorgenson, M. Weldon, R. Hix igwell, S. Crupi, N. Flynn, J. Burgess _ Cookerly, J. Timbeilake, Jr., R. Barron, W. ietz McDowell, R. Ostrander, P. Bascom, L. White Jrunt, T. Storz, F. Small, W. Driskill Sokolow, R. Kreiger, D. Hydrich, Jr., R. Mc redy __. — \rthur, R. Margulies, D. Curran, J. Denninger ^ohlmia, J. Cundiff, R. Schwarz, J. O'Grady .... Schwartz, J. Dowling, J. Theiss, L. Heany Gilbert, W. Schnande, B. Funk, F. Sisson Gillogly, R. Shutte, R. Kelliher, H. Mendelsohn Firman, I. Holczer, J. Palmer, L. Rich Exline, S. Eaton, C. Kent, F. Mangan __ ones, J. Thrash, W. Hubbach, H. Trenner Dawson, J. Behnke, A. Christy, B. Baylor, Jr. Shuel, D. Croninger, E. DeGray, W. Yenerich Culligan, R. Jacobson, F. Thrower, J. Brown .__ Campbell, L. Johnson, W. Quaal, J. Moffatt »oodell, J. Goldsmith, J. Bricker, B. McKinnon \nderson. J. Gordon, J. King, H. Flynn Lindeman, Jr., E. Thomas, A. Cohen, Jr., T. eele ... jnsor Week: ick, AFA, Compton si, CBS, General Foods, Timex, Cars :en Gems, Ad Agencies, 1960 radio set produc >n _ )lite, Zubrow ~ Reynolds I, Lanolin Plus, JWT, P&G :r Bros., Budweiser, Ideal Toys juchables, Spot Radio, MCA, Westinghouse .... '., ASA, Neilsen _.. L&M, Tv Billing _ lett, Storer, JWT eral Motors, NBC TV, ABC TV rnational Shoe, FTC, NAB 2 Jan. P 7 9 Jan. P 8 16 Jan. P 11 23 Jan. P 8 30 Jan. P 10 6 Feb. P 6 13 Feb. P 8 20 Feb. P 6 27 Feb. P 8 6 Mar. P 6 13 Mar. P 8 27 Mar. P 6 3 Apr. P 6 10 Apr. P 6 17 Apr. P 6 24 Apr. P 6 1 May P 6 8 May P 8 15 May P 6 22 May P 8 29 May P 6 5 June P 6 12 June P 6 2 Jan. P 62 9 Jan. P 64 16 Jan. P 67 30 Jan. P 75 6 Feb. P 72 13 Feb. P 72 20 Feb. P 78 27 Feb. P 79 6 Mar. P 64 13 Mar. P 82 20 Mar. P 72 27 Mar. P 72 3 Apr. P 80 10 Apr. P 77 17 Apr. P 72 24 Apr. P 70 1 May P 67 8 Mav P 122 15 May P 76 22 Mav P 66 29 May P 67 5 June P 75 12 June P 76 19 June P 71 26 June P 68 6 Feb. P 27 13 Feb. P 29 20 Feb. P 29 27 Feb. P 25 6 Mar. P 25 13 Mar. P 29 20 Mar. P 25 27 Mar. P 24 3 Apr. P 29 10 Apr. P 27 17 Apr. P 29 24 Apr. P 23 1 May P 25 BBDO Awards, FTC NAB, Pall Mall, Wrigley . Gulf, Emmy Awards, FCC, Capitol Cities Web TV, Broadcast Newsmen _ TV $$, Y&R, Spot Radio, FCC Schlitz, Elgin, Planters Peanuts Y&R, P&G, B&B . TvB vs. NMS Timehuyers at Work: P. Scott, .1. Murphy J. Baker, K. Olslian D. Iluniin, W. Sherry _ D. Wallacb, J. Baker .. F. Hajek, B. Swedeen L. Widener, C. Lewis I. Herz, W. Yuroka . S. Weiner, Y. Tini _ B. Wiemars, M. Burak C. Woodruff, G. Garrett A. Sessions, B. Yuracho L. Vosberg, E. Walmsley Reps at Work: B. Bryan, B. Dore .1. Smith, H. Classen H. Rothenberg, D. Wallach .. E. White, A. Gordon _... I. A. Gross, H. Meline „ W. Boiling, F. McCann J. Kelley, B. Goldsholl . J. Wright, F. Lyons M. Schwartz, R. Lobdell : R. Aissa, D. Howe W. Lake, R. Dwyer G. Macafee, R. Sheldon J. Sweeney, R. Smith 8 Mas L5 Mas 22 May 29 May 5 June 12 June 19 June 26 June 9 Jan. 6 Feb. 20 Feb. 6 Mar. 20 Mar. 3 Apr. 17 Apr. 1 May 15 May 29 May 12 June 26 June 2 Jan. 16 Jan. 30 Jan. 13 Feb. 27 Feb. 13 Mar. 27 Mar. 10 Apr. 24 Apr. 8 Mav 22 Mav 5 June 19 June 25 29 23 21 27 29 7 9 p. 14 p. 12 p. 18 p. 12 p. 14 p. 18 p. 16 p. 12 p. 14 p. 10 p. 17 p. 46 14 17 15 16 12 14 14 18 13 15 10 12 50 Seller's Viewpoint: Radio pewer stations can be effective for retailer* (Trageser) .._. Let the individual product be your guide (Machcinski) Another look at the split-market stations situation ( Lambe) Quality, not quantity sells network radio (Arkedis) Tv's impact on automobile sales prospect found to be tops (Sarnoff) _ Be a patron of the arts: buy fm (Cisler) Let's remember; the performance is what really counts ( Shurick ) Cooperative effort a must for tv growth (Heitin) Personality sell (Rosner) .__ Independent tv stations must program films competitively ( Lambert) Needed: large sample validation of tbe ratings i Victor) Does the consumer care if competitive ads are "too close" (Reuschle) I hf: a potent -elling force (King! How to measure radio advertising effectiveness (Sheridan, Jr.) The winnab! radio programing buy (Rentschler) .. Twenty-four hours of prime time a day (Labunski) How to reverse image busting at point of purchase ( Crawford ) A seasonal pattern for national spot radio sales i McCarty) Standards must be set for quality sales ability of station (Schneider) [sn't it time for an advertising fraternity? (Kaufman i Creativity may be achieved by interaction of promotion and programing (Leopold) Faith in tbe industry I have I E. A. W. Smith > Sponsor Asks: How can stations profitably merchandise for clients? _ (Please turn to page 71) 30 Jan. p. 76 6 Feb. p. 73 13 Feb. p. 73 20 Feb. p. 80 27 Feb. p. 80 6 Mar. p. 65 13 Mar. p. 83 20 Mar. p. 72 27 Mar. p. 73 3 Apr. p. 81 10 Apr. p. 78 17 Apr. p. 73 24 Apr. p. 71 1 May p. 68 8 May p.123 15 May p. 77 22 May p. 67 29 May p. 68 5 June p. 76 12 June p. 77 19 June p. 72 26 June p. 69 30 Jan. p. 51 NSOR • 14 AUGUST 1961 43