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has TWICE
as many adult listeners
1 JLiArV any other station in the nation's 28th radio market.
Source: 32-coun/y area PULSE:
WPTF Station B Station C Station D Station E
55.1% 24.1 5.2 > 9.2 6.4
^NATIOflS^
28th RADIO .
MARKET J
%). NIELSEN «1 jf (
A' va. K_
50,000 WATTS 680 KC
N8C Alllliaie lor (?oiei'ghOurhom
and Eastern North Carolina
R. H. Mason, General Manager
Gus Youngsteadt, Soles Manager
PETERS, GRIFFIN, WOODWARD, INC.
Nolionol ftepreienroHves
WPTF 32-County Area Pulse Aurl. Comp., May. 1960
48
National and regional bu in work now or recently complet
SPOT BUYS
TV BUYS
Lever Bros., New York, will open a promotion for Imperial ma garine. The starting date is 24 August and the campaign is expect* to run for 14 weeks. This will go into something like the top I markets. Time segments will be fringe minutes. Agency: FC New York. Buyer: Arthur Pardoll.
John H. Breck, Springfield, Mass., will begin a spot campaign c 21 August. This will go into scattered markets and will amount a six or seven week flight. Day minutes will be the time patter Agency: Reach, Mc. H., New York. Buyer: Margot Teleki.
Bristol-Myers, New York, has prepared a promotion for Sal Hepal ca. This campaign will begin 4 September and is scheduled for 13-week run. It will use early and late night minutes and some d minutes, about five per week. This is probably for the top 60 ma kets. Agency: Y&R, New York. Buyer: William Dollard. Lever Bros., New York, has another campaign on the way, this tinjl for Mrs. Butterworth's Syrup. This promotion is going into a growl of scattered markets. Time segments will be day and niglij minutes and chain breaks. It will have a flight of three weeks startinlj 30 August. Agency: JWT, New York. Buyer: Thorn Leidman. Phillips-Van Heusen Corp., New York, will promote Van Heuse shirts in a campaign to start 5 September. This will be an eigr week flight in approximately 20 to 30 markets. The time segments wi be late night and weekend minutes. Agency: Grey, New York. Buyei Jerry Rettig.
Vick Chemical, New York, will promote its Sinex in some 30-4 markets. This will involve two flights, the first going from 2 Octobe to 10 December and the second from 1 January to 11 March. Th time segments will be day and late night minutes. Agency: Mors International, New York. Buyer: Mary Ellen Clark.
RADIO BUYS
Monticello Drug Co., Jacksonville, Fla., will promote its 666 ma laria and cold preparation in a campaign for southern markets. Thi will go into some 50-60 markets and will use morning minutes Agency: Donahue & Coe, New York. Buyer: Evelyn Lee Jones Continental Baking, Rye, N. Y., will promote its Wonder Bread ii 50-60 top markets beginning 3 September to the end of December This will use prime time chain-breaks and day and night minutes six to eight per week. Agency: Bates, New York. Buyer: Perrj Seastron.
Note: Due to printer's error, all campaigns listed under Radio Buy in the 14 August issue are Tv Buys. Also, Burlington Mills an' Parker Pen should have been under Radio Buys.
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21 AUGUST 196